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August 26, 2020

Re: Marketing plan for Crematorium - Truncated

Thank you so much Sir for sharing this. I will gladly and heartily study this and learn doing it. This is very challenging on my part. Ayoko kong taga timoka ng kape Sir :)

On Wed, Aug 26, 2020 at 11:18 AM Jorge Saguinsin <jorge.holygardens@gmail.com> wrote:
Pag hindi mo alam ito, at nasa marketing, masterin mo na lang pagkakanaw ng kape.   Therefore learn doing this thing

.  Objectives:

1.To sell 300 cremation services (30) a month

2. To serve memorials  services of San Carlos City in view of stoppage of sales of memorial plots

3. To serve long term needs of memorialization of people of San Carlos elsewhere in view of low production of memorial park plots because of stringent requirements of govt for memorial park plots

4.  To alleviate shortage of burial grounds of the city for D and E constituents who can hardly afford a decent burial service

        ie to provide affordable memorialization services

Background:

       1.  Remaining inventory of only 2,000 plots at Pangasinan.  Expansion
            difficult

       2.  Crowded public cemetery

       3.  Service area of say 1 M:   Dagupan, Urbiztondo, Malasiqui, Batista,  Santa Barbara

       4. Death rate of 0.05% per year of 5,000 per year.  Class D and E would be about 3,500.

       5.  How much is spent for a typical funeral service:

           Casket  + Service      P30,000

          Tumba (5 year lease)    10,000

          Masonry                      10,000

               Total                    50,000   hardly affordable

  C.   What can be the solution:?

       Introductory special offer


      1.     P20,000 Direct cremation (without casket rental)   +  Free   Urn

      2.     P30,000 cremation +   3 nights home viewing, casket rental

      3.     P50,000 cremation  +  nights chapel viewing + casket rental

      3.     Bone cremation for those who are 5 years in municipal and
              Catholic cemetery   and those who want to recycle their plots
              Only 10,000   (no com)

     4.  Package for the indigent: P15,000 direct cremation, with  urn, (P17,000 if with]  urn) +  P1,200 rental for an urn (the top or bottom ash crypts

D.  Business Model

     1. Main Value Proposition:

        1.  Mura ataffordable na memorialization

        2. Uso na - widely accepted;

        3.  The only available affordable memorial service because of lack of
             supply of public, Catholic body crypts, and memorial parks

       4. Less gory:   no need for embalming for direct cremation, 

       5. Does not pollute aquifer and soil with formalin which is carcinogenic

         Pricing:   (Introductory offer)

          Direct Cremation     P20,000.00 (no pick up, customer brings body to
                                       Crematorium + free marble urn

          Infant                     P10,000K

         Senior citizen and PWD  16,000 only

          Direct cremation   under DSWD or Municipal assistance program -  P15K
                                      without urn, P17K with urn

                                     Ash crypt rental only P1,200/year;   discounted at
                                    P5,500 if paid in advance for 5 years

        Bone cremation      P8,000 only

         Packages:   combo:

               1.  Cremation after viewing, with casket rental 3 nights and 4 days
                    home viewing   P30,000 (with embalming)

               2.  Cremation after viewing with chapel use 3 nights and 4 days
                    embalming with casket rental   P50,000  and use of karuwahe

               3.  Cremation after viewing with chapel use, 3 nights and 4 days, with
                    embalming, use of karuwahe and one ash crypt A or F leve
                    P80,000

      2.  Primary target market:

          The economy thrifty minded C D and E market (lalo na ang 5 years
           1.    expired term sa tumba   (municipal and catholic cemetery)  
                  at i common burial ang buto

           2.   nag recycle and reuse of memorial park plots

           3.   families of OFW who want to save on going home on all saints
                day to honor their dead (mahal din yon between 50 to 100K)

     3. Customer link

         1. social media fb, sms

         2. through agents and contact persons:  funeraria, hospitals barangays
            10% com, paid upon full payment;  not applicable to senior citizen or
             indigent or bone cremation

         3. admin of municipal and catholic cemetery

             Referral fee P500.00 

         4.  Our CSS 1 and CMO

         5.  Tarps

         6.   Brochures and leaflets

              Brochure:

              Cover:
                      Holy Gardens Pangasinan Cremtorium
                     Picture of crematorium machine or building


                     Affordable, now trending in memorialization,
                     readily available, answers shortage for burial grounds

                     Address, Tel No, FB account email

        Page 2:

                 Write on cremation process, tradition

                1.  Cremation history and the Roman Catholic Church that welcomed
                     cremation as an alternative death practice since 1963

                2.  Detailing use:

                    1.  After lapse of 5 years at body crypts  at Catholic and Mun.
                        cemetery, you can have permanent residence for your loved ones
                        ash crypts in HGMP columbarium (can accommodate up to 4) t
                        thus you can free body crypts for use of others who are in
                        need

                    2.  Recycling memorial park plots. The memorial park plots you 
                         bought can be more than P40k.  With bone cremation of only 
                         P8k, you can reuse  the upper tier of memorial park for new
                         fresh body

                   3.  As an answer to declining production of memorial park plots due
                       to stringent environmental requirements, limits on conversion, sc
                        urns) 

                  4.  Social amelioration  because it is the cheapest way to die

                 5.  In direct cremation, there is no embalming. Thus there is no chlo
                     roform that will poison the earth. The embalming fluid is
                     carcinogenic when it mixes with ground water.

        Page 3

                 Pictures of  services combo:

                 Prices 

                 Picture  of Urn, and pendants

       Page 4

               Picture of crematorium

    4    Customer bond:

            1.   SMS

            2. 9 days and 40 days medal

            3.  Estate planning

            4.  Free use of karuwahe and NV350 for service to the  customers

            5.  Hotel standards CR

            6.  Cool high capacity aircon  in customer/waiting area

            7. Great lighting and interior design in customer area

            8.  Big screen tv

           9.  Waiting area, kitchen facilities for serving food.  (kitchen utensils)
                water dispenser)

         

5.  Key Resources:

        1.  Crematorium  machine

        2. Karuwahe and NV350

        3.  Chapel  (linisin alisin kalat, paganahin aircon, alisin tambak)

        4.  CSS for cremation 

        5.  Technician for crematorium

        6,  Diesel fuel

        7.  Aircon for crematorium for customer area

        8.  Dapat may at least 30 kva na Genset diesel  (standby for brown out)

        9.  Hotel standards CR

       10.  Painting and furniture to wow the customers (great interior design)

       11.  Great lighting 

       12.  42 inches to play religious song, or show tribute

       13.  Plant box and landscaping to soothe  the eyes  of customer


6.  Key activities:

       1.  Marketing:

           Promotion:

           1. Posting on social media

           2.  Printing and distribution of brochures

           3.  Pagpunta sa barangay, hospital (as immediate remedy for 
                infectious diseases) and other funeral homes, if the customer
                asks for cremation

          4. Having signage SS for crematoriujm


        Placement:

         1.  Recruitment of agents

         2.  Frequent sales meeting

         3.  Rewarding agents

             1.  Sales target award

             2.  Prompt payment of commission

        4.  Coordinating with City hall

            1.  For social amelioration

            2.  For the city cemetery project

       Price:   All ready mentioned at MVP;  discounts  PWD and SC

                   Prepaid  cremation service and packages

     Product:    Basic cremation (direct)

                     Cremation with casket rental

                     Cremation with casket rental, home viewing

                     Cremation with casket rental + chapel viewing

                     Cremation with casket rental + chapel viewing + ash crypt

      2.  Cremation:

           1.  The cremation process:

                 Use of carton

                 Removal of jewelry

                Starting the cremation

                Viewing

                End of burn

                Gathering the cremains

                Grinding

                Cooling

                Placing the cremains in the urn

               Delivery to the family


       2.   Maintenance:

            1.  Check up

            2.  Fuel delivery

            3.  Emergency repair

            4.  Back up

7.  Key Partners

     1. Munisipyo

     2.  Barangay

     3.  Techwin (the Crematorium supplier

     4.  The Gasoline diesel supplier


 8.  Financials


      Sales:                                    100%        20,000

          Less com                            10%          2,000

          Vat                                      12%         2,400

     Net sales                                                15,600

     Fuel costs

         60 liters  x  42,000               12.6%         2,520

      Urn                                       12,6             2,500

                                                                   10,580

     Labor:

        Technician   1%                                        200

        CSS            1.5%                                     300

                                                                  10,080

     Less Depreciation

     7,500,000/20 years/300 units/year          1,250

     Does not include electricity and CS cost

EBITDA                                                     9,550

                                %                                 47.75

say snacks worth  P300.00 (water biscuit       300.00

                                                                9,250



      GP computation for bone cremation

        TSP                                                   10,000

        less VAT                                             1,200

                                                                 8,800

        less fuel cost:

        30 liters x 42                                      1,260

                                                                 7,540

       Less:  direct labor   2.5%                        250

        Less depreciation                               1,250

        GP                                                    6,040

       Less snacks                                         300

                                                              

       Urn is not free  (COST IS 700.00 WOOD, MARBLE IS 1,000

Adjust numbers to 25,000 which is the lowest for govt     Others like  heritage is at 80K    Paz is at 40k  25 IS VERY COMPETITIVE AT THE PROVINCE


Marketing plan for Crematorium - Truncated

Pag hindi mo alam ito, at nasa marketing, masterin mo na lang pagkakanaw ng kape.   Therefore learn doing this thing

.  Objectives:

1.To sell 300 cremation services (30) a month

2. To serve memorials  services of San Carlos City in view of stoppage of sales of memorial plots

3. To serve long term needs of memorialization of people of San Carlos elsewhere in view of low production of memorial park plots because of stringent requirements of govt for memorial park plots

4.  To alleviate shortage of burial grounds of the city for D and E constituents who can hardly afford a decent burial service

        ie to provide affordable memorialization services

Background:

       1.  Remaining inventory of only 2,000 plots at Pangasinan.  Expansion
            difficult

       2.  Crowded public cemetery

       3.  Service area of say 1 M:   Dagupan, Urbiztondo, Malasiqui, Batista,  Santa Barbara

       4. Death rate of 0.05% per year of 5,000 per year.  Class D and E would be about 3,500.

       5.  How much is spent for a typical funeral service:

           Casket  + Service      P30,000

          Tumba (5 year lease)    10,000

          Masonry                      10,000

               Total                    50,000   hardly affordable

  C.   What can be the solution:?

       Introductory special offer


      1.     P20,000 Direct cremation (without casket rental)   +  Free   Urn

      2.     P30,000 cremation +   3 nights home viewing, casket rental

      3.     P50,000 cremation  +  nights chapel viewing + casket rental

      3.     Bone cremation for those who are 5 years in municipal and
              Catholic cemetery   and those who want to recycle their plots
              Only 10,000   (no com)

     4.  Package for the indigent: P15,000 direct cremation, with  urn, (P17,000 if with]  urn) +  P1,200 rental for an urn (the top or bottom ash crypts

D.  Business Model

     1. Main Value Proposition:

        1.  Mura ataffordable na memorialization

        2. Uso na - widely accepted;

        3.  The only available affordable memorial service because of lack of
             supply of public, Catholic body crypts, and memorial parks

       4. Less gory:   no need for embalming for direct cremation, 

       5. Does not pollute aquifer and soil with formalin which is carcinogenic

         Pricing:   (Introductory offer)

          Direct Cremation     P20,000.00 (no pick up, customer brings body to
                                       Crematorium + free marble urn

          Infant                     P10,000K

         Senior citizen and PWD  16,000 only

          Direct cremation   under DSWD or Municipal assistance program -  P15K
                                      without urn, P17K with urn

                                     Ash crypt rental only P1,200/year;   discounted at
                                    P5,500 if paid in advance for 5 years

        Bone cremation      P8,000 only

         Packages:   combo:

               1.  Cremation after viewing, with casket rental 3 nights and 4 days
                    home viewing   P30,000 (with embalming)

               2.  Cremation after viewing with chapel use 3 nights and 4 days
                    embalming with casket rental   P50,000  and use of karuwahe

               3.  Cremation after viewing with chapel use, 3 nights and 4 days, with
                    embalming, use of karuwahe and one ash crypt A or F leve
                    P80,000

      2.  Primary target market:

          The economy thrifty minded C D and E market (lalo na ang 5 years
           1.    expired term sa tumba   (municipal and catholic cemetery)  
                  at i common burial ang buto

           2.   nag recycle and reuse of memorial park plots

           3.   families of OFW who want to save on going home on all saints
                day to honor their dead (mahal din yon between 50 to 100K)

     3. Customer link

         1. social media fb, sms

         2. through agents and contact persons:  funeraria, hospitals barangays
            10% com, paid upon full payment;  not applicable to senior citizen or
             indigent or bone cremation

         3. admin of municipal and catholic cemetery

             Referral fee P500.00 

         4.  Our CSS 1 and CMO

         5.  Tarps

         6.   Brochures and leaflets

              Brochure:

              Cover:
                      Holy Gardens Pangasinan Cremtorium
                     Picture of crematorium machine or building


                     Affordable, now trending in memorialization,
                     readily available, answers shortage for burial grounds

                     Address, Tel No, FB account email

        Page 2:

                 Write on cremation process, tradition

                1.  Cremation history and the Roman Catholic Church that welcomed
                     cremation as an alternative death practice since 1963

                2.  Detailing use:

                    1.  After lapse of 5 years at body crypts  at Catholic and Mun.
                        cemetery, you can have permanent residence for your loved ones
                        ash crypts in HGMP columbarium (can accommodate up to 4) t
                        thus you can free body crypts for use of others who are in
                        need

                    2.  Recycling memorial park plots. The memorial park plots you 
                         bought can be more than P40k.  With bone cremation of only 
                         P8k, you can reuse  the upper tier of memorial park for new
                         fresh body

                   3.  As an answer to declining production of memorial park plots due
                       to stringent environmental requirements, limits on conversion, sc
                        urns) 

                  4.  Social amelioration  because it is the cheapest way to die

                 5.  In direct cremation, there is no embalming. Thus there is no chlo
                     roform that will poison the earth. The embalming fluid is
                     carcinogenic when it mixes with ground water.

        Page 3

                 Pictures of  services combo:

                 Prices 

                 Picture  of Urn, and pendants

       Page 4

               Picture of crematorium

    4    Customer bond:

            1.   SMS

            2. 9 days and 40 days medal

            3.  Estate planning

            4.  Free use of karuwahe and NV350 for service to the  customers

            5.  Hotel standards CR

            6.  Cool high capacity aircon  in customer/waiting area

            7. Great lighting and interior design in customer area

            8.  Big screen tv

           9.  Waiting area, kitchen facilities for serving food.  (kitchen utensils)
                water dispenser)

         

5.  Key Resources:

        1.  Crematorium  machine

        2. Karuwahe and NV350

        3.  Chapel  (linisin alisin kalat, paganahin aircon, alisin tambak)

        4.  CSS for cremation 

        5.  Technician for crematorium

        6,  Diesel fuel

        7.  Aircon for crematorium for customer area

        8.  Dapat may at least 30 kva na Genset diesel  (standby for brown out)

        9.  Hotel standards CR

       10.  Painting and furniture to wow the customers (great interior design)

       11.  Great lighting 

       12.  42 inches to play religious song, or show tribute

       13.  Plant box and landscaping to soothe  the eyes  of customer


6.  Key activities:

       1.  Marketing:

           Promotion:

           1. Posting on social media

           2.  Printing and distribution of brochures

           3.  Pagpunta sa barangay, hospital (as immediate remedy for 
                infectious diseases) and other funeral homes, if the customer
                asks for cremation

          4. Having signage SS for crematoriujm


        Placement:

         1.  Recruitment of agents

         2.  Frequent sales meeting

         3.  Rewarding agents

             1.  Sales target award

             2.  Prompt payment of commission

        4.  Coordinating with City hall

            1.  For social amelioration

            2.  For the city cemetery project

       Price:   All ready mentioned at MVP;  discounts  PWD and SC

                   Prepaid  cremation service and packages

     Product:    Basic cremation (direct)

                     Cremation with casket rental

                     Cremation with casket rental, home viewing

                     Cremation with casket rental + chapel viewing

                     Cremation with casket rental + chapel viewing + ash crypt

      2.  Cremation:

           1.  The cremation process:

                 Use of carton

                 Removal of jewelry

                Starting the cremation

                Viewing

                End of burn

                Gathering the cremains

                Grinding

                Cooling

                Placing the cremains in the urn

               Delivery to the family


       2.   Maintenance:

            1.  Check up

            2.  Fuel delivery

            3.  Emergency repair

            4.  Back up

7.  Key Partners

     1. Munisipyo

     2.  Barangay

     3.  Techwin (the Crematorium supplier

     4.  The Gasoline diesel supplier


 8.  Financials


      Sales:                                    100%        20,000

          Less com                            10%          2,000

          Vat                                      12%         2,400

     Net sales                                                15,600

     Fuel costs

         60 liters  x  42,000               12.6%         2,520

      Urn                                       12,6             2,500

                                                                   10,580

     Labor:

        Technician   1%                                        200

        CSS            1.5%                                     300

                                                                  10,080

     Less Depreciation

     7,500,000/20 years/300 units/year          1,250

     Does not include electricity and CS cost

EBITDA                                                     9,550

                                %                                 47.75

say snacks worth  P300.00 (water biscuit       300.00

                                                                9,250



      GP computation for bone cremation

        TSP                                                   10,000

        less VAT                                             1,200

                                                                 8,800

        less fuel cost:

        30 liters x 42                                      1,260

                                                                 7,540

       Less:  direct labor   2.5%                        250

        Less depreciation                               1,250

        GP                                                    6,040

       Less snacks                                         300

                                                              

       Urn is not free  (COST IS 700.00 WOOD, MARBLE IS 1,000

Adjust numbers to 25,000 which is the lowest for govt     Others like  heritage is at 80K    Paz is at 40k  25 IS VERY COMPETITIVE AT THE PROVINCE

interest /desire in putting up a crematorium in Holy Gardens La Union

To:    Ms. Margie Campilis

Thru:   Mam Madel

INTEREST IN PUTTING UP A CREMATORIUM AT HOLY GARDENS LA UNION

Thank you and it is keenly noted  for your interest in putting up a crematorium at your site.  It has been long cherished goal together with  our JV partners:   Jess Crisologo and  Dr. James Joaquino

We never got around this because they never put the money (their 50%)

It is indeed opportune to achieve our strategic  goal by being the first in SFLU
and spearheading a drive that cremation is the way to go in the north (and very timely due to the pandemic -  cremation is the way to go)

We also want to develop our chapels as interment chapel

Some things must be put in order:

1.  Payag ba  barangay?

2.  CHO papayag ba

3.  Residents ba:

    To make this palatable, we relocate the crematorium to where the columbarium is and relocate the columbarium at the entrance before the chapel and office.

You have to research:

1.  Old Business Plan
2.  Marketing plan
3.  JD (admin plan of cremation technician)

x=x=x=x=x=x=x=x=x=

Please find enclosed  Admin plan for Cremation technician

HECKING COMPLIANCE REGARDING INTERMENT JOURNAL

  b Responsibilities, Tasks and Steps for Cremation  Technician using the  Toyota Way Template

page 1/               C3 job

Responsibilities/Tasks                                                         Outputs                                       Outcome/Results

1.    Readying the body for cremation                                  Case for cremation

     1.  Checking Death Certificate, Cremation                     
          Contract, Authorization and receiving the same         Proof of legal cremation                 Collection/sales

     2.  Removal of metallic objects from the                         Inventory of valuables of 
          body, making an inventory of the same                      deceased
          and having family receive the inventory list

    3. Allowing final viewing                                                                                                    Satisfied customers


2.  Cremation  proper   

   1.  Transferring body from casket to cremation box

   2. Starting and operating the cremation machine

   3. Collecting and cooling the ashes                               

   4. Cremulation

   5. Delivery of the ashes to the family                                Ashes + Urn
       with urn if free (selling one if not)(

   6.  Inurment  (to be assisted by Funeral Director)            

3.  Maintenance and 5s of  Equipment, adequacy of 
     supplies

    1. Logistics:  fuel, cardboard box                                       adequate supply all the time

    2.  Testing and practice of genset and cremation machne    machinery in running condition               economical operation

   3. Cleanliness of  crematorium;  room customers area 
        and CR               

  4.  Record keeping and reporting

      1. Master list of those cremated                                           updated record book

      2. Cremation contract, authorization  and DC                        past transactions

      3. Reporting to 3f weekly 1 and 2

      4.  Inventory of Urns:  on stock received, sold, new                 sales and inventory of urns
           balance
  -x-x-x-x-x-x-x-x-x-x-x-x-x-x-          
                                 
C3 jobs

page 2/

Tasks and Steps                                           Job.     Readying the body for cremation                                    Embalming Technician

Tasks and steps   

  Prior to this, elsewhere, the FD and the cremation/chapel CSS2 would have closed the cremation package

             1. Done the cremaiton sales contract
             2. Accomplished the cremation authorization
             3. Received copy of the death certificate
             4.  Issued an OR under the name ___________

             5 Observed the following schedules:

              M  to F
              Sat to Sunday

            6.  Observed the following premium:

                + 5% beyond 5 pm
                + 10% on Saturday and Sunday
                + 20% on holidays (working and regular) and rush cremation (less than 48 hours  notice)

  Tasks/steps                                                   Key points                                           Reason for Key point                   Walk time   Work Time

1.    Readying the body for cremation  

     1. Reception of the body and relatives                     1.  Assist funeral staff, greet      1. Sign of respect and CS                                     10 minutes
                                                                                     relatives and bow
                                                                                2.  Werar uniform or presentable
      1.  Checking Death Certificate, Cremation                   clothes                                                                                       xxx            10 minutes
          Contract, Authorization and receiving the same       

       2. Inspect completeness of docs (or order from   1.  No DC no cremation                  1. As per sanitation code                                   3 minutes
              FD with the copies of docs)                        2.  The cremation authorization                                                                               prior
                                                                                      must specify that there is
                                                                                     1.  foul play or case on the body
                                                                                     2.  no petition for habeas corpus  2. We could be involved in 
                                                                                                                                          expensive and prolonged 
                                                                                                                                          lawsuit
         2.  Removal of metallic objects from the              1.  Have family member witness       1.   We do not want accusation                      5 minutes      
          body, making an inventory of the same                    the removal of jewelry                       of theft
          and having family receive the inventory list         2.    Have family member sign           1.    Documentation complete                        5 minutes
                                                                                      on inventory list SOCPN
    3.   Allowing final viewing  at ante room      

         1. Aircon should be pre cooled                        1.  Prior to their arrival                       1.  For customer comfort                               3 minutes
         2.  Play funeral songs:   One moment              2.  Use a 42 inche tv, use usb            2.  For emotional goodbye                            1 minute
              in time, I will be there, What matters
              most, Prayer,  You raise me up
         2. Have a table near the body; where              3.  Palanca, family tribute to the          1. For more emotional impact                       30 minutes
             family members can write prayers                  deceased
             and petition
        3.  Place body in cremation box
        4.  Preheat the cremation machine for
            15 minutes at 500 to 700 degrees   

-x-x-x-x-x-x-x-x-x-x-x-x-x

C3 jobs    page 3/                                                       Job 2  Cremation Proper                                                     Cremation Technician

           Tasks/steps                                                   Key points                                           Reason for Key point              Walk time   Work Time                                                    

2.  Cremation  proper   

   1.  Transferring body from casket to 
        cremation box

      1.  Place the casket and truck side by                  1. Have an attendant or family member        1. Its a two man job                                    1 minute
           side with cremation truck with the                        assist you
           carton

      2.  Place the body from casket to the
           carton

   2. Starting and operating the cremation machine      1.  Preheat complete, push the body and      1  Press the operating button at               1 minute
                                                                                    carton into the machine after opening door  1,000 degrees

                                                                              2.  Do not open cremation until its estimated  1. For aesthetic purposes, body
                                                                                   to be done                                                  looks ugly when being cremated       30 to 75 mins
                                                                              Estimated time:

                                                                             60 minutes for a 50 kgs body;                        1. Guide to avoid over creamating
                                                                                                                                                    to save fuel
                                                                             30 minutes for bone cremation and fetus
                                                                             and emaciated body, elderly
                    

3. Collecting and cooling the ashes

    1. .  Rake in at end of cremation time              1. Wear face mask and protective apron             1.  Ambient temperature is hot                  60 mins                  at collection bin  (using the                      2. Rake in all
           rake with long handle       
                                                                        3. Allow coals and ashes to cool down               2.  To prevent burns on the technician
                                                                           for one hour

 4. Cremulation                                                 

        1. Remove the collection bin at the                1.  Wear gloves and eyewear                            1. For safety                                       1 min
        bottom of machine

         2. Have the cremulator ready for use            1. Get hand off cremulator blades                      1. For safety                                       1 min
        
        3. Having everything  clear, place all
        solid remains at cremulator and  run                                                                                                                                           5- 10 mins
        for 5 to 10 minutes after everything
        becomes fine

         4. Place the ashes in thick gauge                1.  Ashes may be 1 lb only                                                                                           5 mins
             plastic bag (ziplock)

   5. Delivery of the ashes to the family              1. Sell an urn (where there is none) or use                                                                      20 mins
       with urn if free (selling one if not)(                   the free urn as provided
                                                                     2.  Upsell ceramic, brass or wood urn
                                                                     3.  Roman Catholic church does not allow
                                                                         home inurment, suggest ash crypt inurment
                                                                         or plot burial
   6.  Inurment  (to be assisted by 
        Funeral Director)     

       1. Accompany family to the                    1. Secure the key                                                                                                         2 mins
          in house crypts                                   2. Have senior family member do the inurment                                                               20 mins                                                                          
-x-x-x-x-x-x-x-x-x-x-x

C3 jobs    page 3/                             Job 2        3.  Maintenance and 5s of  Equipment, adequacy of                             Cremation Technician
                                                                                                    supplies
                                            

           Tasks/steps                                                   Key points                                           Reason for Key point              Walk time   Work Time 


 
    1. Logistics:  fuel, cardboard box urn     

        1. Maintain an inventory list/checking daily      1.  Daily checking and updated record     1.  So that hinid mabubulaga                          3 mins/day
                                                                                                                                            no OS na
        2.  RE order thru FD, CMO if leve reaches       1.  Do mrf, request po, contract               1. To ensure sure na pagbili                          10 ins maxx
             70%

        3. Follow up and make sure they are              1.  Constant follow up                             1. To get things done                                     2 mins.
           delivered within 2 to 3 weeks                              
    

2.  Testing and practice of genset and cremation machine    

       1. Check fuel level in tank                              1.   Not less than 1/2                             1. Near empty causes fuel sludge                   5 mins
                                                                                                                                         to enter cremation fuel system
       2. Drain the fuel filter (for water)                      2.  Be sure one is installed                     2. To remove water and air
          Loosen the bottom and pump    
   
      3. Cleanliness of  crematorium;  
           room customers area 
           and CR   

             1.  Have a WS and checklist                1. 2 or 3x a week                                  1.  A clean CR is a beautiful CR                             5 mins
                                                     
             2.  Sweep floor                                   1. Follow 5S standard                             2.  Para kaakit akit crematorium                          10 mins

             3. Wipe furniture FFE

             4. Clean CR with detergent and           1.  Malinis palagi at walang                      1. A dirty CR speaks plenty                               30 mins
                 bowl cleaner, deodorize, wipe              maitim, madilaw sa bowl                         about our difficulty
                 bathroom fittings polish

                                                                    2.  Items to be cleaned:/checked

                                                                       1. Floor walang lusak putik
                                                                       2. Salamin malinaw
                                                                       3. May tubig, soap water
                                                                       4. Urinal walang madilaw mapanghi
                                                                       5. Toilet bowl walang lick walang marka
                                                                           ng jebs hindi mabaho
                                                                       6.  Tiles walang mantsa dumi
                                                                       7. Walang alikabok ang tops mga divider

             5.  Empty trash cans, pick                 1.  Clay go, do this daily                          1. Cleanliness is Godliness                                10 mins
                 up trash near cremation area

                        -x-x-x-x-x-x-x--x-x-x-x-
    

C3 jobs    page 4/4                            Job 4       4.  Record keeping and reporting                                                                 Cremation Technician
                                                                                                    

           Tasks/steps                                                   Key points                                           Reason for Key point              Walk time   Work Time 
       

4.  Record keeping and reporting

      1. Master list of those cremated                      1. Date                                                   1. Complete details
                                                                          2. Name of deceased                               2. Assurance of completion
                                                                          3. Contact person                                       with legal requirements
                                                                          4. Address and contact Number               3.  Adequate control
                                                                          5. Type  Adult/(Senior Non senior)
                                                                              bone, infant, 
                                                                         6. Time completed (time to time)
                                                                         7. Estimated amount of  fuel used
                                                                         8. Death Certificate Number
                                                                         9. Contract Number
                                                                         10. Cremation authorization No
                                                                         11.  Cremation technician
                                                                         12  Urn type
                                                                         13  Free, Purchased
                                                                          14.  If purchaced how much
                                                                         12  SOCPN of technician
                                                                

August 19, 2020

Pre requisite prior to the sending of Job Offer, employment contract and payment of wages

TO   Ms Nelia,   HR  

Thru:  Mam Madel

Objective:    1.  To be process oriented in hiring
                    2.  To emphasize the importance of compliance to process
                          and obedience
                    3.  To promote excellence in recruitment

Reality:

1.  In forcing the  submission of matrix, it was found out that a number of trainees
     have not submitted requirements for employment which include but  not 
     limited to Marjie Campilis, Ms. Monekka and Margie Pedrozo

    1.  Hiring and interview sheet
    2.  Other docs
        clearances
        health certificate (fit to work
        Transcript diploma
        .....
    3.  Certificate of training
         a.  Summary of grades
        b.   Training agreement
        c. 50 things learned if failed the daily exams

        Mr. John2 will do collate 3 and issue the certificate of training
        and thereafter issue ID. asap (for proper branding and assisting our
       staff for checkpoints/frontliners

  REALITY

   1.  The current batch lacks requirements.

   2.  We have two cases of hiring officers:

      1.  One resigned after 30 days for non achievement of targets  We
           were answering a resignnation letter where there was no submission
           of requirements (naturally we wont unless the requirements were submit-
           ted.

     2. In another  case, a CFC obtained a job offer without having submitted his (her) requirement and was able to scam Panga and other people  because he
had a job offer.   

What to do next?

1.  Submit all requirements:   pre employment and obtain certificate of training

2. Prior to a job offer writing

3.  Prior ot payment of salary

FOR COMPLIANCE.  

N.B.  Those who failed to pass the exams are not be hired nor sent a job offer (ie Ms Pedrozo)

DIN (Do It Now) Hasten the pace; Class C offense for service rendered beyond 3 days

To:        The Management Group

             Attention:   Ms. Frenzie, Mary Joy Casi
             CC:   Ms.   RCG

            Thru :  Madel

 SUBJECT:   HASTEN THE PACE, DO IT NOW

Objectives:    (Goals)

      1.  To get ROI on our investments
      2.  To develop professionals managers/chiefs and staff
      3.  To gain competitive advantage by being first

Reality:

1.  Our crematorium is 3 years old in Pangasinan 5 years in Calamba
 2.  Our supposed inauguration in Pangasinan was February 2019  it is now
     August 2020.  This is indicative or the level of professionalism (the first
    trait is punctuality)   Is this high or low

3. Which comes first promotion of salary or promotion of self development.  That is why our salaries have static.  Many believe that they are still entry level individuals and have to be prodded to come early and do things at once.  DIN
This can be observed in late reports

4.  Our problems from documents is thast SBUs did not send PPA to 3f.  Are still with them (cf case of Felicidad Roy)

5.  Even our rewards are late...

6.  We had issued an 8 point memo in 2008.   Hardly noticed or being followed.
7.    We have updated our CCD which includes penalties for late compliance

Why IS THIS SO?   

Please reply asap how to change this very bad habit of delays and procrastination....  


Take note of the updated CCD

2.35     Negligence,  tolerance or failure by an officer to guide, correct, mentor his subordinate  such that this resulted in the subordinate committing an offense to the detriment of the company operations, and its business    CLASS C

2.37     Dereliction of duty wherein an employee:  did not not report for work where his work is critical in the company operations; leaving work without proper endorsement  and somebody accepting and doing the assigned task   CLASS C

2..38   Inefficiency in the completion of assigned tasks or solutions of problems of fellow    workers and customers and suppliers , such delay causing bad reputation on the part of the company resulting from such inefficiency

          As in public service regulations, a staff has 3 days to complete a task to the satisfaction  of the supplier, fellow employee and customer and maximum of 12 days  there are ;incomplete information and other things lacking.  Beyond the 12 days, the  concerned   employee is subject to CCD     CLASS C

2.39    Failure by the employee to prepare on time interments or embalming or memorial     service (interment) on the time agreed and prescribed

PLEASE PROPAGATE AND COMMUNICATE THIS TO ALL AND LET US CHANGE FOR THE BETTER

August 18, 2020

Re: Docs - Felicidad Roy

Please properly note PM of Legarda:

1.   Please make proper representation with regards to his relationship to the owner of plot because we are in violation of data privacy act.

2.  The initial OR was for interment fee.

3.  That the OR is for Mr. Ryanne Tarlit and not for Ms. Felicidad Roy.  Material error in recitation of facts/complaint.   

We are fixing this.

4.  Clarify with SBU regarding unsent PPA to the 3f.  Like this one. and then we bear the brunt of complaints...

On Fri, Aug 14, 2020 at 4:10 PM Jorge Saguinsin <jorge.holygardens@gmail.com> wrote:
Consult lawyer about harassment. But we are liable under of 957 for non issuance of Co. Major sins Nina glizel Marjorie etc

On Fri, 14 Aug 2020, 4:08 PM Jorge Saguinsin, <jorge.holygardens@gmail.com> wrote:
Speed up processing

On Fri, 14 Aug 2020, 4:07 PM Madel, <madz2424@yahoo.com> wrote:
Nag iisip pa po ako ng decent response to the Tulfo threat.

I have neither fear nor respect for raffy tulfo.


On Fri, 14 Aug 2020 at 4:04 PM, Jorge Saguinsin
Hindi tumatantan si Boyet Legarda

On Fri, 14 Aug 2020, 10:28 AM Madel, <madz2424@yahoo.com> wrote:
San Carlos,


Kindly check the docs status of client FELICIDAD ROY. Customer says this was fully paid 3-4 years ago.

Followed up over FB.



August 17, 2020

Completong reports re compliance with FB posts

Hello Ms. Frenzie
         MJC

We need po the following reports link

1.  Weekly Video Report   

2.   For interment  can we adopt the following link ID

      a.  Obits     -   O

      b.   Interment  video   IV

      c.    Death Date -     DD

       d.  Birth date    -       BD

      e.   Tribute Video    -    TV

Re: Pictures of accomp for hggmp driveway (072820)

Kumpletohin at pakitain.  For Panga and HGGMP and nakabuyubay nating investment ay more than P40M.    
Bilisan natin...

Sa halip na kumita nag wear and tear ang pending  construction

Gaano kalaki P40m.... Paano mapabilisan ang lahat.

MAY MGA PERMITS NA BA YAN:  BUILDING, BUSINESS, LOCATIONAL CLEARANCE

On Tue, Jul 28, 2020 at 8:52 PM Gilbert Haylo <gilbert.haylo2221@gmail.com> wrote:
Good evening Sir/mam,
Please see attached pictures for construction of driveway- concreting of liner infront of admin bldg.

Engr. GCH

Re: NORTH FB LINK AUG 8-14, 2020

Hello Ms. Frenzie

We need po the following reports link

1.  Weekly Video Report   

2.   For interment  can we adopt the following link ID

      a.  Obits     -   O

     b.   Interment  video   IV

    c.    Death Date -     DD

    d.  Birth date    -       BD

   e.   Tribute Video    -    TV

On Mon, Aug 17, 2020 at 9:12 AM holy gardens memorial park <hggmp.greenhills@gmail.com> wrote:
Good morning po,

Sir Link po ng north po, yung south po sir napopost pa po ang oton po mahina lang po internet po nila.

Salamat po,

Frenzie

---------- Forwarded message ---------
From: Holy Angels Morong <hamp.morong@gmail.com>
Date: Sun, 16 Aug 2020 at 17:03
Subject: NORTH FB LINK AUG 8-14, 2020
To: Jorge Saguinsin <jorge.holygardens@gmail.com>, holy gardens memorial park <hggmp.greenhills@gmail.com>


Good day

Please see attached file of North FB Link Report for AUG 8-14, 2020

Thanks


Joy

August 15, 2020

Updated MC on Cremation circa covid

To:      Holy Gardens Pangasinan
           Holy Gardens Calamba
           

Attention:       Ms. Frenzy Agasan
                      Ms. Roshel Casillan de Guzman
                      Mr. Jeffrey Terso

cc:    Ms. Madel

Date:   August 15,, 2020



Memorandum Circular no 2020  
Updated Instructions on Operation of Holy Gardens of Crematorium

1.  Objectives:    
   
     1.  To provide affordable memorialization services to the majority of our populace (being the cheapest form of interment)

     2.  To make communities safe by having  quick sanitary and hygienic interment for covid infected victims

    3.  To earn revenues, recover investment in crematorium (P20M+ in all)

2.  Reality

   1.  We have invested P20M in total in cremation, pending for almost 2 years all ready;

   2. We promised to inaugurate in January 2020;   we are still ranting and talking  about this;

   3.  A crematorium in Angono is having a field day, running  24 hours a day, and with cases up the roofs:   100+ a month   reaping in aboutu P13 million from  February to July.             What do we have?

   4.  We are unable to act fast, work together as a team, and produce results.. So that we may survive this pandemic

3  Plan:    To start the crematorium by _______________2020

4.  What need to be done:
                                                                                                                                                            Who            When                    How
       1.   Register the Crematorium, Columbarium and Chapel Services Corporation

        2.  Obtain mayors permit

        3.  Obtain ECC

       4.  Purchase the inputs needed for cremation, urn, carboard boxes, body bags

       5.  Recruit and train operators (batch of 2 or three)
             1.  We have the training video
             2.  We have the admin plan

       6.  Synchronize and update prices lists (iba iba)

       7. Sharpen hiring and operational details as benchmarked from Angono

       8.  Obtain technicians for maintaining the crematorium (from San Jose)
           Purchase spares:   burners, bricks, control

5.   Upgrades in our procedures:

     1.  Manpower:

                1.   Train in batches for security and back up  (especially if we run 24/7)

                2.  Only one year term at cremation.  Job rotation in one year.

                3. Non compete and confidentiality clause agreement

                                                          Confidentiality and non Compete Clause Agreement

                           I   _________________male/female,  __ years old,   married, single, separated, and resident of _________________________________
            after having been sworn to in accordance with the law    depose and state:

                            1.  That I have been hired as crematorium technician of Holy Gardens Inc

                           2.  That understanding the technical and confidential nature of this operation,  I agree that
                                1.  All that was taught in the cremation service is confidential in nature and shall not be revealed to any third party without
                                     the written consent of the employer

                              2.  Non compete 

                                  I we undertake that we shall not work for competitor  within a 50 km radius  for a period of 18 months after end of employment
                                  with this employer.   Violation shall merit criminal and civil liability.  

       (please  have embalmers and drivers sign this)

            4.  The cremation technician shall not at any time leave the vicinity of crematorium while cremation is going on..  

           5.  The technician shall not entertain query on prices etc and focus on his job. 

          6.  Compensation

                1.    When volume is yet low less than 30 a month,  we seek part time staff:     1%  cremation fee, helper is  P150.00 per

               2.     If 30 or more a month, fixed salary minimum +  overtime and night differential.  Those for night shift shall get night differential


 

         

          2       Pricing                                                               Regular                              Covid                                    Prepaid

               1.   Full body with urn                                             30,000.00                            P25,000.00                           P30,000. (white rose)

                      a.  Service before cremation

                     b.  Service after cremation

              2.    Exhumed Bones

             3.     Senior Citizens   

             4.  Infant.

             5.  Social amelioration  (c/o Mayor DSWD)

            6.  Urn   

                  a.  Wood                                                                                            2,000.00

                 b.  Marble                                                                                           5,000.00

                c. Metal                                                                                             10,000.00

               d.  Resin                                                                                              2,000.00

  (NB many are left blank for your inputs)

      3.  Marketing

         1.  Contact hospital for direct cremation:   Only freebie:  pizza, KFC Jollibee ang pr.

        2.  No com for walk in;   direct inquiry

        3.  5% for agents

      4.  10% for funeraria partners

      This marks the start of weakening of the casket market,  but firm use of chapel services....  Cremation will be the new normal... But
      services, viewing, and more of tributes will gain importance and prominence

It is important that:   we move, we are united, we are determined)   Kaawa awa na tayo.  Ang laki2 ng investment natin.


   

HGPMP- August 10-16,2020

PAGSASANAY SA TAGUMPAY For kaizen reports: 
                                                                            Before 

                                                                                After


                                                                    Before (Island)

                                                                    After( Island)

Before( Back of Chapel )
                                                        After(Back of Chapel)




August 11, 2020

Stopping usurpation of authority and disruption of organization

It has come to the attention of this office that a memo for a alary increase forwarded to an assigned group head was effectively blocked and stopped by an underling, without informing higher ups.

No such anomaly shall happen again. No wonder we have widespread disorganization (the underling does not follow  the duly designated group head)

For your information and compliance

Re: Crematorium Joint venture

Contacts:

    1.  Marietta Holmgren  (Guanzon)          San Jose Lourdes Grotto

   2.   Fr Nante Tolentino Parish Priest of  Antipolo

  3.  Fr. Arnel Vitor Parish Priest for Transfiguration of Jesus Christ

      Before we go there pag aralan population, death rate etch.  custom etc.  FEASIBLE

     SINO BA ANG FINANCIER.    LATER MAG MEETING TAYO NI SUPPLIER

On Tue, Aug 11, 2020 at 10:27 AM Jorge Saguinsin <jorge.holygardens@gmail.com> wrote:
To:   Mr Jeff Terso

cc:    Madel

Subject:   feasibility of JV of crematorium and/or ash crypts with church or munisipyo

1.  Study the structure of the deal  that will be acceptable to the church or
     city.

2.  What are the places where we can start:

    1. San Jose del Monte -  at the  Grotto with Marietta  Holmgren our donee
        for the Lourdes Grotto church 2nd basilica  (JV with Marietta)

        Additional income for the Foundation grotto;  

       For crematorium:      70:30 after expenses

       For ash crypts         60 :40  after cogs

    2.  Antipolo Archdioceses  -

  a. at   Transfiguration of Jesus Christ  (JV with the Church

      This will attract more buyers for their columbarium

      Crematorium    70:30  after expenses

b.  Taytay Catholic Cemetery

     Crematorium    70:30 after expenses

P n L Study:

                   Say   P25,000.00

         Assuming no commission:

                      Urn          -                           P1,000.00

                     Diesel    60 x 30.00/ltr            1,800.00

                     Operator    1%                          250.00

                    Other office staff 3%                  750.00

                    Depreciation                           1,000,00

                                                                    4,800.00

                   GP                                          20,200.00

                   70%                                         14,140.00

                   30%                                           6,060.00

    For columbarium:   

                  Say 30,000   with commission

                                          com                   3,000,000

                                          Cogs                  3,500.00

                                          Total                   6,500.00

                                         For sharing        23,500.00

                                                 60%            14,100.00

                                                 40%              9,400.00

                

         

Crematorium Joint venture

To:   Mr Jeff Terso

cc:    Madel

Subject:   feasibility of JV of crematorium and/or ash crypts with church or munisipyo

1.  Study the structure of the deal  that will be acceptable to the church or
     city.

2.  What are the places where we can start:

    1. San Jose del Monte -  at the  Grotto with Marietta  Holmgren our donee
        for the Lourdes Grotto church 2nd basilica  (JV with Marietta)

        Additional income for the Foundation grotto;  

       For crematorium:      70:30 after expenses

       For ash crypts         60 :40  after cogs

    2.  Antipolo Archdioceses  -

  a. at   Transfiguration of Jesus Christ  (JV with the Church

      This will attract more buyers for their columbarium

      Crematorium    70:30  after expenses

b.  Taytay Catholic Cemetery

     Crematorium    70:30 after expenses

P n L Study:

                   Say   P25,000.00

         Assuming no commission:

                      Urn          -                           P1,000.00

                     Diesel    60 x 30.00/ltr            1,800.00

                     Operator    1%                          250.00

                    Other office staff 3%                  750.00

                    Depreciation                           1,000,00

                                                                    4,800.00

                   GP                                          20,200.00

                   70%                                         14,140.00

                   30%                                           6,060.00

    For columbarium:   

                  Say 30,000   with commission

                                          com                   3,000,000

                                          Cogs                  3,500.00

                                          Total                   6,500.00

                                         For sharing        23,500.00

                                                 60%            14,100.00

                                                 40%              9,400.00