TO : CC
More details on internet marketing.
1. Structure system of internet marketing
1. At the corporate level:
1. The traffic generators are
1. Griefshare
2. Best pictures of Holy Gardens group
3. FOFF
4. Posting at the following FB fan pages:
1. Holy Gardens group
2. Holy FOFF
3. Huling Paalam.
To ensure that the reader goes to the landing page, the posting must contain links to the following:
To ensure that the reader goes to the landing page, the posting must contain links to the following:
1. The relevant FB fan pages. (Use meme)
2. The web landing page ( a one page affair) at a website
3. The sales pages/squeeze page
2. Web page (WP, Weebley, Yoly, Wix) Central (at least 2)
Minimum content (See hubspot or quicksprout)
1. Pictures
2. Products
3. Benefits of products
4. Video
5. Links : facebook, the traffice generator, and the landing page
6. Local SEO:
1. Addresses
2. Telephone lines
3. CP
4. Email
5. Location and google maps
7. Testimonials
8. Seal of approval
2. At the SBU level:
1. SBU webpage (at least one) contents are local but must have the 8 elements/fields
2. Facebook fan page (existing)
3. The landing/capture page:
1. At blogger
2. At FB iframe
3. Get Response (autoresponder hosting)
4. WP org or com (org has the plug ins: choices:
Sales Press Pro
Worpress authority
Inbound now
Or get response (additional $15.00 a month; WP becomes more expensive or cheaper: (additional $180.00
We pay $60.00 for wordpress hosting, Inbound now is free, WP authority is $47.00 for ten sites. = $107.00 ----> cheaper
Segmentation:
A landing page may segment the response
Thus:
1. Response for regular products
2. Body crypts
3. Cremation
4. Bundling/value for money packagess
5. The Campaign
The campaign matches the corporate marketing plan and the ads at the tarps, newspaper etc.
Th three campaigns for Holy Gardens are:
1. Value package
2. Transactions on line
For majorem lending:
1. New services: commerical lending at BAT area, bills purchased and bridge financing.
2. Referrral fees.
6. Freebies for opting in:
We can send by email the following for those who will opt in:
In PDF or ebook format:
1. Prayers for the departed
2. Death quootes
3. How to handle death in the family: from hospital to final burial
4. Customs and supertition when somebody dies
5. Handling the estate of the deceased
6. How to live longer
7. Health tips
8. Estate planning
VIDEOS OR SLIDESHARE PRESENTATION:
1.Sample tribute
2. Holy Gardens interment service
3. Bouquet of Customer Service
4. Video presentation of our sites and products, especially the new ones.
PROMO ITEMS FOR AGREEING TO A TRIPPING/SALES PRESENTATION:
1. Flashlight key chains
2. LED flashlight
3. Ball pens can openers and more.
Prepared by JUS
January 16, 2014
January 16, 2014
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