Memorandum:
Date: January 15, 2014
Subject: Internet Marketing
Some more clarification/tips
1. The system does not sell by itself. It performs the first part of AATR - Awareness. The CSS and Agent still sell. This is further strengthened by Agents support, and People support
2. The internet marketing is not social media, blogging or website development or content marketing - is about selling. Yes only goal is to SELL and not just to be cute and popular or being popular.
3. Lead pages, squeeze pages, landing capture page have only one objective - to sell. Lead pages are static pages, one page website with one focused objective and message: to get you as a prospect, tell you about the benefits and sell.
4. The lead page is not a sales letter:
It contains:
1. A headline
2. Benefits an irresistible offer to get you to submit your lead - email address.
3. Call to action
4. Other support: testimonials
5. Security features
5. The components of a total email marketing system consist of:
1. A blog that has content to draw in visitors; (It could have a static landing page with a custom redirect)
2. A static website that contains link to the blog, to the website and fb fan pages.
3. Several landing pages (actually websites - Wix, Weebly, Yola) which are one page affairs that contain your offers. With opt ins.
4. FB fan page (the i frame - static page could serve as a landing page
5. An auto respond software like Get Response, Mail Chimp and E Weber that generate webform (opt in to gather emails) send newsletters automatically to your list. This is the heart of email marketing. Up to 7 messages are sent to the prospect to soften him prior to sales presentation (or he may not need this anymore) Sales letter are also bullets that tell just enough to motivate the buyer.
Experts say that it takes 7 messages before a prospect buys.
Get response has a time traveller that delivers message only in the timzone (when the prospect is up and awake) and not at the waking hours of the sender.
Get response which we are trying has a Landing Page Generator too for additional $15 per month; vs the discounted price of Lead Pages of $37.00 per month.
6. We have to have at least 1 website: say at Weebly, landing page at Wordpress, Wix, and Yola for the Holy Gardens Group, and several landing pages at blogger.
7. The SBU may have localized blog, FB fan page, and their own landing pages for localized marketing. FB page is existing. So they need:
1. 1 website;
2. I blog
3. Maybe 3 or more landing page blog
4. Wix or Yola as landing page
This can be done as we go along. This is necessary to widen the net to increase reach and awaress campaign.
7. An email marketing is part of a campaign. The ads and the over all activities, events, must come together and there has to be consistency and focus. Therefore, Get Response process starts with a campaign.
8. The email getting mentality. Get emails at all times;
1. When getting customer complaints;
2. Closimg sales, interment authorization
3. Sales presentations and tripping
4. When accepting payments; signing documents.
Encourage the responder to view the opt in form as we enter the email. If he doesnt have email, that of the relative etc or other kasamba
hay.
hay.
9. The main magnets are:
1. Holy Gardens group - best pictures posting. Make sure they are attractive, seductive, irrestible, enchanting pictures to attract viewers.
2. Griefshare
3. FOFF.
THUS BE FAITHFUl TO YOUR POSTING AND MAKE THEM YOUR BEST EVERYTIME
To make them magnets, be sure to have at least 3 links in the post:
1. Your FB fan pages: local sbu, holy gardens group, and foff or huling paalam as the case maybe.
2. To our landing pages that contain the campaign.
3. Our website (when it is established)
10. Be sure to add videos at: your post, website fb. Post at You tube about your product and offers. Know how to use Jing for capturing video and capturing the URL. for posting at your site, or landing page. At the explanation portion of the post be sure to ADD LINKS OF THE LANDING PAGE, CAPTURE PAGE, FB FAN PAGE. " Know more about Holy Gardens , and amazing offers at (state links)
Please understand and learn how to execute. Read our links since December on this topic
Jorge US
Holy Gardens Group
CONFIDENTIALITY NOTICE/disclaimer: The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.
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