MVP concept, objectives, business model, basic formula

Jorge US

---------- Forwarded message ----------
From: Holy GardensGroup <holygardens.group@gmail.com>
Date: Sat, Jan 18, 2014 at 12:18 PM
Subject: MVP concept, objectives, business model, basic formula
To: "hgmpgreenhills ." <hgmp.calamba@gmail.com>, Fermin Perez <fvperez2013@gmail.com>, AP Bereavement Providers <bpi.acctng@gmail.com>

Memorandum:

Draft of Product and service brief on bundling, Value Packages, bundling

We discussed the following yesterday that need more details and clarification:

Title:   Product and Service Bundling

Background:

We sold 44 million worth of lots in 2013.  By employing CRM (more share of the wallet, Long Term Value of Customers (ltv) tactics, bundling, we can sell more at the minimum 30% over last year.  We can inlcude the bundled services as sales performance that are incentiveable as ORC, but not commissionable.

1.  Concept:   Product/Service Bundling Concept

(What is unique, enchanting, mesmerizing, seductive about this concept;  make it so, MC, CSS

Tag:    Value for Money in Bundles

           Bundle of Value in Packages

           More Value in Packages

MVP:    Saving bundle of money for memorial products and services in packages

PTM:

          1.Pre need  Investors  for resale, for income when trading;  peace of mind. convenience. -

          2.  Actual need:  (actually users for interment)

             BC  users  -   garden lots, niches + services

            CDE users -   cremation, body crypts, + services that are affordable.

2.  BUSINESS MODEL CANVASS

FRONT END

Links   :    ads, agents, internet marketing, tarps

Bond:     CRM program, internet marketing, superior customer service

Revenue?

Back end:

Key Activities:

     1.  Sales activities

     2.  Internet marketing

     3. Agents recruitment

     4.  Processing of documents/account

     5.  Processing of claims/servicing

     6.  Delivery of interment services/ :  supervision outsourcing

     7.  Accreditation at SSS; processing of SSS Claims

     8.  End to end services:   bone transfer, bone cremation

     9.  Enhancement of products and services delivery (innovation)

Key Resources;

    1.  Interment equipment

    2.  Crematoriium/partnership with crematorium

    3.  Body crypts

    3.  Funeral service/partnership with crematorium

    4.  Ash crypts

    5.  Service vehicles

    6.  Current interment equipment

    5.  Blogs, websites, autoresponders platform

    6.  Existing interment equipment

    7.  Vacant spaces at Memorial park:

        1.  Cliffs at HGGMP,  irregular lots at Pangasinan

   Costs:

  Compare costs and revenue;  know the GP

  <Please format into business model>

3.  OBJECTIVES:

     1.  To add at least P20 million in additional sales

     2.  To supplant 0 promo in 2014

     3.  To give tools/ammunition for agents to sell more;

    4.  To motivate SBU chiefs and marketing staff

4.  Summary of offer for the value packages:

    Cheaper in bundles.

   1.  Pre need

       Lots are 5% cheaper based on NLP for two items in bundles.

       Lots are 10% cheaper based on NLP for 3 or more bundles.

           Services are generally cheaper by 10 to 25%

           Interment:

           1.  DLX  -  Unbundled price  -   P22t

                           Bundled price      -  P18,995

                           Savings     -   P2,995

                           %              -   14%

          2.  Luxury 

                        Unbundled price -  P25t

                        Bundled price -  P21, 495

                        Savings -  P3,500

                        14%

2.  At need

     PTM  - B and C

    1.  Regular lawn lots plus services

     For bundles of 2  -  Less l5% on actual need price

    Services:

    1.  Interment:

         DLX    -  18, 995

        Luxury  - 21, 495

   2.  Chapel use:

        Non aircon:    P2,500 per night unbundled

        Bundled:    P2,000  (less 25%)

        Aircon  :     3,500 per night unbundled

        Bundled:     P2,799

5.  Funeral Service

     1. Crowd drawer;  basic   for CD

         P10t same price for bundled and unbundled

         No margin

     2. Midmarket  pleaser

        "Rosal"

        Unbundled  -   P20,000.

        Bundled  - P16,999.

        Cost to us P15,000.00

        Margin

    3.  Upper middle pleaser

         Cateleya

        Unbundled  -  P49,999

        Bundled  -        44,999

        Cost to us -      P40,000

        Our Margin

4.  Chapel Use:

      Non aircon:    P2,500 per night unbundled

        Bundled:    P2,000  (less 25%)

        Aircon  :     3,500 per night unbundled

        Bundled:     P2,799

B.   Front office activities

     1.   Internet marketing

     2.  Answering :

        1.  sms

         2.  fb, twitter

         3.  emails

         4.  cellphones

         5.   land line.  

3.  Entertaining walk ins

4.  Product and package presentation:

    1.   Verbally

     2.   Video

     3.  Powerpoint

5.  Tripping

6.   Closing

7.   Acceptance of payment

8.   Documentation

     1.   AR  and OR

     2.  Signing of documents

     3.  T and  C;  PPA for lots only;   TC for issuance upon full payment

9.   Delivery of documents:

      1.  On time

      2.  Complete

C.  Back office

     1.  Processing of payment;  account distribution at CRB

      2.  Sales report

      3.  Making ledgers

           1.  Single  or multiple ledgers

      4.  Posting of payments

       5.  Accounting for JV

       6.  Accounting for BIR

D.  Partners

     1.   Crematorium  -   agreements and negotiation for price and payments

     2.  Funeral parlor/homes

     3. Additional ISG teams  for ISG

     4.  SSS accreditation

     5.  MHO, Local civi registrar

     6.  Hospital staff:   sg morgue staff, ICU nurse or even hospitl owner admin

 

     

Jorge US

Holy Gardens Group

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