The internet/email marketing infrastructure and process

Memorandum

TO     : CC Marketing Coordinator

            CMOs

            Board of Directors

Subject:    The internet/email system and infrastructure

We can  not just run an email marketing unless we set up the whole system, make people understand this, know how to run, make post to it, and leverage this to gather sales.  You must understand its use and limitation and is not a cure all.  It is a part of AATR the first A. 

AWARENESS

Objectives:    1. To generate additional P10.00 million in sales

                     2.  To generate P500,000 additional income for 3ffb

                     3.  To maximize awareness at Web at all fronts

                     4.  To centralize prospecting/lead funnel

If there are no emails coming in, the  marketing are not doing their jobs, or the DPMS is not being done, or what is being submitted is not true or spurious

A.  The components:

     1.  The landing/capture sales page.

         We will use the following platforms:  (one page web, static html)

        1.  wordpress.com

        2.  Weebly

        3. Wix

        4.  Facebook landing page (which may contain the same conents as 1 to 3

        We can have SBU:   landing page, and now they have their own fan pages which we can integrate.

         The landing page and FB can link to the blogs.

     2.  Auto responder email marketing platform   -  We are getting Get Response for collecting the email list, for autoresponser, conducting the email/newsletter campaign.  The get response webform is integrated to:    the landing pages mentioned in 1.  The best so far is Get Response.  at $15 per month or  $180.00 per year x 44 = P7,920.  So far, there are views of the webforms, but none have sent their emails yet.  We are on 30 days trial

Mail chimp is free for less than 1,000 emails;  but it does not have autoresponder system.

   3.  Landing page maker.   -  There are three top of the line:

       1.  Isntapage which starts at basic $19.00/per month.  The business usable version is $29.00/per month  x 12  = $348.00/per year x 44 =  15, 312

       2.  WP plug in Optimizer Press which is a Wordpress.org plug in. You need a Wordpress. org hosting which costs money, and the program cost $97.00 plus you need a webmaster to make the landing page for us.  More cost.

     3. Lead pages.  It costs $37.00/month or  P1628.00.  But they are running a 6 day promo, which which ends soon which they will give for 50% discount or $18.50 x 12 = $222.00 x 44 = P9,768

    Lead pages is on top of the list for the following reasons:

    1.  Full integration with FB (this is a very difficult thing if you are to post at FB tab i frame static HTML.  It takes less than 5 seconds to do.  Without this, it may take you the whole day and you end up with zerio post.

    2.  According to you tube and internet articles, you can create landing pages.  in 20 minutes or less. This will let you cut costs, if you change  or update your landing pages often and in so many platformrs. 

            You can run AB test;

            You can use templates that produced highest clickthroughs and conversions

   3. Analytics.  This is important if the campaign is gaining traction or not.  You know what is happening.

The three landing page platforms have been known to produce 30 to 40% in traffic.

I recommend we get:

1.  Free websites:   for landing pages

    1.  Weebly, Wix, Wordpress org.

2.  Automail responder/webform generator:     Get Response  $15.00 per month or  $180.00 per year.

3.  Landing page generator:       Leadpages at       $18.50 per month or $222.per year.

Total cost:    $402 x 44 = 17,688.

This may be a huge amount but is less than less than some of our non performing activities expenditures in the province where there were alleged malversations or 0 results.

Cost benefit analysis:    17,688/5,000,000 projected sales (for 3ffb alone) = 0.03%

Sourcing:  marketing expense.

This will be money well spent.

We do this for majorem.  In the meantime, Majorem can use Mail Chimp for free, and piggy back on lead pages. In the meantime.

Jorge US

Holy Gardens Group

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup