More Explanation of Email/internet Marketing and our strategies

Memorandum Circular  2014  -  02

Date:   January 1, 2014

To      : Marketing Coordinator

         
             CMOs

          
             Future BPI Marketing Assistant

Subject:   More explanation of Internet Marketing and our Laundry List Strategy

1.  Objectives:   1.  To generate 2,000 email addresses

                         2.  To generate additional  P10 million in sales in 2014

                         3.  To generate  P500,000 in sales commission for BPI

                         4.  To add up to ORC of MC, CMO where the sales originated

2.  What Is Internet Email Marketing?

It is a new channel using internet, email, social media to capture leads/prospects for the sales funnel, to make further sales presentation, and eventual tripping and sales.  Internet marketing belongs to the first part of the marketing cycle AATR (awareness)  

SMS mobile marketing (mobile marketing) is now considered passe, does not work much anymore, so with leafletting.  Email marketing sends newsletters, DSM direct to the laptop of the prospects, his mobile phone.  Every body now seems to have a smartphone.  There is less use of newspaper ads, including tarps

They say the money is in the (prospect list)

Unlike other use of list, we generate opt in (permission marketing opt in)  We email those who only agreed to give his email address to us  This is called in bound marketing (as opposed to outbound).

The email marketing does not close the sale;  regular sales people, CSS I and CSS 2 and the CMO still close the sales

3.  Our resources tools:

     1.  Landing capture pages using blogs and and facebook fan pages.  We have created 3 additional Holy Gardens Fan pages:

          Holy Farewell (for uploading obits of Holy Gardens griefshare)

          Holy FOFF (for uploading of FOFF obits)

          Holy Gardens MVP - for posting on new products and bundling (value packages

     2.  Full utilization of blogs:

         1.  For links to landing pages, posting of opt in

         2.  Uploading to  FB pages, where there are fan pages landing pages for optin

         3.  Prompt posting of obits and double uploads

                 1.  All obits must posted twice:   for HGMP customers at Griefshare blog and at FB fan pages:    Holy Farewell.

                  2.  Payment from IF for the obits:  FOFF and Griefshare - P50.00 each for posting within 2 days of death.

                  3.  Tributes for deluxe and luxury packages.  Their prompt posting will drive traffic to the blog and FB pages.

                  We pay inhouse and outsource:  (maybe from unemployed former employees.

                  Inhouse:   De Luxe   -  20 page tribute of 4l and interment procession and ceremonies    -   P150.

                  Luxury   - 5 minute tribute, 50 pages sllideshare - P350.00.  The price includes:   uploading to you tube, and posting at the archives.

                 Outsourcing:     Deluxe  -  P300,   Luxury  P450.00

3 E mail marketing software:

    We will be using Get Response for Holy Gardens.  We have free accounts but are not so good:   Response Magic, Mail Chimp and Instapage.

4.   How Processes

 1.  List generation:

1.  Have an email mining mindset.  Secure and get emails always

       1.  From the current customers on all occasions:  closing of sales, complaints, payments, interments

            1. Secure email addresses but you have to input this at the opt in form for Get Response

            2.  From FOFF

            3.  From walk in or phone in prospects.

        2.  From blogs, FB where opt in are posted..  SBUs who have their own fb are encouraged to link to our opt in forms. 

               1.  Lay outs of landing pages for blogs

               2. Lay out for fan gates at FB business pages we now have.

      Opt in web forms can draw in sign ins from a special offer/event that is valuable to the customer. 

      We can start with our value packages as something of value for opting in/signing in.

       We can offer free in exchange for opting in:

        1  Free tips
        2.  Free ebook
        3.  Promo item
        4. Discount
        5.  Value package

2.  Use of auto responders:

      1.  We have a campaign.  We base this on a marketing plan:   planned product launch, roadshow,  presentation

     2.  Campaigns:  emails/newsletters are sent up to 8 times to the leads. It is said that it takes 8 exposures for an ad/dsm before a prospect makes up his mind.  The auto responder takes care of that.  Auto responder makes sure that there are contact persons in  SBUs to assist in the closing.          

     3.  Closing

      4.  Documentation

      5.  Sales report

      6.  Payment of commission

Draft;  for further discussion, amendment

            

JUS

CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

RRURAC:    Read, Respond, Understand, Reflect, Apply and Check

BIDDA:    BELIEVE INSPIRE DREAM DO ACHIEVE

Google.com+/HolyGardensGroup