Kindly review for sending for Mr. Tanedo. Send this to him if you find this OK early am
Executive Summary of the Greenhills Phase 2 Memorial park
A Objectives:
1. To show the feasibility of Holy Gardens Greenhillls expansion
2. To have something to show GDC, to motivate them
3. To serve as an objective (a lighthouse) for stakeholders to push harder so that the planners will not mess up with our timelines - how much we are losing missing.
4. To sell more than a billion for the bangin and have half billion to share
The sellers are waiting for this and raring to go. Sell.
B Reality:
1. The planners are delayed. We have to refer the plan to an architect because of:
1. Having many lots as Body Crypts (not much value added)
2. Putting lots at the area of the Way of the Cross.l
3. The semi circle road eats up wastes lot of spaces that could be as much as 5% (say 5,000 sm
4. The developer has spent nearly P500,000 on the plans (topo, the site grading plan, architectural plan, as buit) And will spend additional P5,000,000 on Jesus Christ 60 footer image, and the way of the cross, (each set costing an average of P300,000 each)
What:
The project involves the development and marketing of the 11 hectares (110,000 sm) of the bangin portion of the Holy Gardens Greenhills. It is at the insistence of the patriarch of GDC Don Emilio Tanedo that we are at this stage. AUG initially refused to go any further because of huge expenses that will be incurred.
The project may result (subject to the revision of plans) sales of over P1,000,000,000; The developer expects a 60% 40% sharing on the net after deducting development costs
C. Computations:
Gross Pre feassibility
110,000 x .65 = 71,000 sm/2.5 sm per plot 28,600
Average selling price 40,000
Total Sales 1,144, 500,000
NLP 572,000,000
Alternative Gross Sharing 60-40
60% 343,200,000
40% 228,000,000
Net sharing after development cost
572,000,000
less dev cost 70,000,000
502,000,000
55% 276,100,000
45% 225,000,000
Solution:
We can up the sharing by raising our average selling price from 40t to 50t per plot
Thus 28,600,plots x 50T = 1,430,000,000 vs (114,000,000 or increase of 300,000,000
Sales program for Lawns, Niches and GE (divided into pre selling pre development and development states
Most of the sales except the pre selling will be 0 interest, no down payment, outright commission, 60 months to pay across the board.; Directed to PTM; B and C Market of Calamba, Sto Tomas, Cabuyao and may be Sta Rosa
Populations from 2010 census:
Calamba 389,377
Sto Tomas 124,737
Cabuyao 248,436
Sta Rosa 384,670
Total catchment population 1,147,220
Total number of house holds 250,000
Percentage of B C D market (59%) 147,000
Our inventories of 28,000/147,000 = 19% of total demand
D Allocation of plots:
80% of the plots will be lawn or 22,800
10% for niches 715
10% for GE 238
E. Selling price program
You will note that the following gleaned from 34 years of experience and latest experience on two hataw campaign:
1. Are attractive and what are being sought by buyers being:
0%
No dp
Affordable (very low monthly
2. The sellers like this too:
Easy to sell
Outright commission
plenty of bonuses and prizes
may pakotse upon reaching certain targets
w
LAWN
A. Pre selling:
1,000 plots for cash investment, 2x your money after 5 years. This will be for prime, super prime, premium plots (which we will sell for the customers too)
CASH
Number Price Total Sales
200 P30,000 6,000,000
200 32,000 6,400,000
200 34,000 6,800,000
Total 19,200,000
50% DOWN PAYMENT, 6 MONTHS TO PAY, 0 INTEREST
200 32,000 6,400,000
200 34,000 6,800,000
13,200,000
Total Pre Selling 32,400,000
Terms and conditons/description
Our SBU PC, our lending investor can find this investment attractive getting 20% per annum, 2x your money in 5 years. However, the developer reserves this for development purposes in order that the project may be finished only in 5 years
Most of the sales shall be made to other Perpetual Care Fund, Majorem Lending, friends relatives, and previous investors.
Payments shall be in the form of cash through buy back by the company (AUG) and or may be sold by agents in cash to cash buyers
Certain plots: prime, super prime, (those near the road, pathwalk,, will be reserved) and not sold and these will be backed by PN for Pre Selling. Only 1,000 plots
Number MA TSP Total Sales
1,000 600 36,000 36,000,000
1,000 650 39,000 39,000,000
1,000 700 42,000 42,000,000
1,000 750 45,000 45,000,000
1,000 800 48,000 48,000,000
1,000 850 51,000 51,000,000
1,000 900 54,000 54,000,000
8,000 315,000,000
C. Developed Price
3,000 1,000 60,000 180,000,000
3,000 1,100 66,000 198,000,000
2,000 1,200 72,000 144,000,000
2,000 1,300 78,000 156,000,000
2,800 1,400 84,000 235,200,000
12,800 913,200,000
Total Lawn 22,800 1,228,000,000
NICHES
Pre selling
15 150,000 2,250,000
20 155,000 3,100,000
50 160,000 8,000,000
Total 15,600,000
Pre Development
50 2,750 165,000 8,250,000
50 2,800 168,000 8,400,000
50 2,900 174,000 10,440,000
100 3,000 180,000 18,000,000
250 3,200 192,000 48,000,000
500
Developed
130 3,500 210,000 27,300,000
135,990,000
Total Niches 715 151,590,000
GARDEN ESTATE
A. Pre selling
8 450,000 3,600,000
10 460,000 4,600,000
20 480,000 9,600,000
Total 17,800,000
B. Pre development
50 8,500 510,000 25,500,000
25 9,000 540,000 13,000,000
25 10,000 600,000 15,000,000
25 12,000 720,000 18,000,000
C Developed
25 14,000 840,000 21,000,000
50 15,000 900,0000 45,000,000
Total 138,000,000
Total GE 155,800,000
Recap:
No PHP value
Lawn 22,800 1,228,000,000
Niches 715 151,590,000
GE 238 155,800,000
Total 1,535,390,000
x 48.28 * 741,286,292
Less DC 70,000,000
For sharing 671,286,292
Our offer Your share 45% 302,078,831
The 45% we are reminded applies to this expansion project and not to the phase 1 or previous agreements
The net selling price is of 50% there about is arrived at:
TSP 100%
Less: ME 20%
Collection fee 5%
Insurance 4%
Total 29%
Net Selling Price 71%
VAT 12% 8.52
PC 20% 14.2%
22.72
Net Lot Price subject for sharing 48.28
Please take note:
1. For ME we pay the agents:
10% for sales Execs
14% for Sales Manager
17% for Sales Directors
1% plus bonus to sellers if they sell at least say 10 plots per month
2% bonus for Sales Director if they meet target for the quarter (mutually exclusive. If they register to be part of the sellers promo for cars, they will no longer be entitled to this. The car promo is 3% additional)
a Car for a Sales Director if they sell 1,000 units a month
b. SUV for the Sales Director if they accumulate 1,500 plots a year or when they accumulate such number for the campaing
2. For collection fee, which we shoulder 100%, we pay PHP 25.00 for every P500 collected by sellers or collection agents, and P50.00 for every P1,000
3. The 4% which we pay for insurance during paying period which include personal accident insurance, and term life insurance, provides amortization deemed paid, return of principal premium, plus 100% of face value in case of accidental death, and for total and partial disability resulting from accident, we offer partial and total amortization deemed paid
4. For VAT this based on NSP
5. For PC which we increased from from 12 to 20%, the net effect is only 14.2% on the total.
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