October 31, 2017

New and Better Strategies for Selling Pre Paid Services and Plans

To       :   Sales Admin
               SBU CMO
               Sellers

October 31, 2017

Objectives:  

1.  To sell 5,000 pis pms packages next year in 2017

2.  To save on additional expensive salaries for officers to sell the pre need products

3.  To boost CMS sales

Reality background:

1.  We had disappointment with JI and BQ, We spent P60,000 on Tamondong and P80,000 on JI (who even staged a war vs us). Ms. Jimenez is not  clear on joining.  We cant gel with experienced sellers from the outside

2.  Mr. BQ a senior wanted to join would have allowance but would need a lot of resources and would bring in former employees of LMP (who are also limited and with different mindsets)  He has miniscule targets;  

2.  We were able to sell a number of pis nearly 600.  for the 2nd quarter without additional investments

What we can do?

As Asec Densing has suggested, we just piggy back the memorial plans:   interment service and funeral service with out sales efforts;


Strategies:

1. For the PIS (which shall be marketed as addendum)

       1.  Stop the sales of PIS 12.3 even as part of package by December 2017

        Only at need P14,900 Interment Service shall be available

      2.  Adjust prices of IS
           At need now                        At need by December

   DLX         23t shall be                           28,750*

   LXury       26 shall be                            32,500*
                                                                 subject to review

  2.   With the increase improvements must be made in

          1.  Tributes are must

          2.  Funeral pack 2x in budget

          3.  Dagdagan chairs

          4.  Gandahan tribute

          5.  2x ang merienda after interment

         6.  Magbigay ng corona maski P500.00

.  3.   The customer can save if they buy prepaid interment services on a package with either the regular plots or special plots we are selling in the future.   Not available to previous buyers by 2018

        Those who are previous plot buyers can still buy at the old PIS price of P23,000 and P26,000 until December 2017

B.  For chapel memorial service (funeral service)

  
The #memorial experts

Our customers can start buying in packages.  Because of small monthly for plots and service, having plots and services even become more affordable.   You have everything at your fingertips when you need them

And there is a promo:


 1.       2 in 1 package  (plots + Interment Service

         Promo -  FREE one month amortization

     Packages:

    a.   2 in 1:       Plots + PIS           Available in all Holy Gardens   SBU        
                                                        TLP                           Monthly
     
Thus say:    Plot                     -           36,000                      750.00        (600.00 only until December)

                                                         23,000                      480.00

                                            Total      59,000                    1,230.00       (Only 1,080 if bought in 2017 
                                                      Free one month amortization

     
     2.   3 in 1:"  Plots + PIS +  White Rose:

      (3 docs:    PPA for plots, Addendum for PIS, , PPA for white rose)

       Total package:
                                                                   TLP, TPP      Monthly
                                                  Plot          36,000.00     P750.00  (600 up to December 2017)

                                                  PIS           23,000.00     480.00

                                               White Rose  30,000.00     625.00
                                                                 
                                                                   89,000.00    1,855      (P1,684 up to December 2017
                                                                                                       SAVINGS  OF P200.00 or P12,000 

                                             Special offer -  FREE one month amortization!

      For the sellers:    COMMISSION COMPUTATION

                              Plot             36,000       750.00      (600 lang bilang excluded)     2,949
                                                                                                      interest
                             PIS              23,000       480.00                                                   2,010

                             PMS            30,000       604                                                        2,610
                                                                                             Total                            7,569/12 =

                                                                                                                                 630.75
                                                           
                                            



                                                
   c.  Less 5% on spot cash

   d.  We will use White Rose contracts:
                                                                                                              Monthly MA
           1.  1 White Rose                                          P30,000                  P604.00

           2   2 White Rose  (=White Lily)                     60,000                  1,208.00

           3.  3 White Rose  (=Carnation)                      90,000                  1,812..00

         2.   Guaranteed Pre need prices:when used:(even for upgrading to higher packages:   only at Pangasinan and Calamba where we have CMS

         a.  if spot cash only pre need price shall apply if used after 90 days

         b.  for those bought on installment; pre need price shall apply if amortization is without default for the
last 180 days

       3.  Other benefits for the customers

                       1.  Loanable up to 50% of  Face value at Majorem Lending (eligible for CAC) for fully paid                               plans

                       2.  With increments up to 4% annually (not compounded)  after fully paid

                       3.  With cash back beyond the paying period (two weeks after notification - ala banking                                     convenience

                       4.  Thus is flexible can be used for purposes other than intended packages.  (provided bibili                                uli)  Can be used for educational, medical

                            Say White Rose -  can be used to buy an ash crypt of equivalent  amount or say:                                           Gladioli +  Body Crypt rental, or a cremation with chapel viewing (after cremation)

3.  Benefits for the sellers:



       1.   The sales of the PIS and PMS shall be counted for the Patsikot SUV promo.




 

--
PAGSASANAY SA TAGUMPAY (Training for Success)









































SETTING THE STANDARDS IN INTERMENT SERVICE
Innovation creates more wealth and more customers


  Jorge U. Saguinsin

  Be a BIDDA now

  RRURAC   (Read, Reflect, Understand, Realize Act, Check)

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