Fwd: Improvement of Marketing Plan - one that is realistic and that may work

---------- Forwarded message ---------
From: Jorge Saguinsin <jorge.holygardens@gmail.com>
Date: Tue, Feb 16, 2021 at 7:53 PM
Subject: Improvement of Marketing Plan - one that is realistic and that may work
To: Holy Gardens Calapan Memorial Park <hgmpcalapanmindoro@gmail.com>, Frenzie Agasan <holygardensgreenhills@gmail.com>, Madel Saguinsin <madz2424@yahoo.com>

One on one for a marketing plan that may work

Ms. Mildred.  

Kindly schedule a one on one meeting with the sbu on how we can perk up their marketing plan;  its better if we can include Mam Madel  

1.  As a review, a marketing plan and its strategies covers the 4ps.   Product,, price, promotion and placement  (channel)

2. If we follow the works of lazada it is pure price and  promotion via social media:

3.  Let us discuss one by one:

      1.  Product  the park and service   (so may 12 months calendar ka for product

          Special place:    1.   Clean ba?  COBS;   baka makalat baka nakatambak ang mga lupa affer libing

                                    2.   May trash can ba, may CR ba?  

                                    3.  Maganda ba -  trimmed ba damo

                                    4.  Maayos bago ba gamit ninyo:   tent, carpet, lowering device, mga sasakyan

                                    5.  Kumpleto ba development or on going ba

          Special way      1.  Magalang ba empleyado?

                                   2.  Sinasagot ba telepono, text at messenger?

                                   3.  Naka uniporme ID ba lahat

                                   4.  Nasusunod ba standard ng libing?

                                   5.  Ayos ba dokumento:   CO or DOS

                                   6.  Ayos ba lahat ng SoA

                                   7.  Special ba talaga ang libing, may pagbabago ba? KUMPLETO BA?

2.  Pricing:       Ang sabi noong before February 10, hindi magwowork ang cash dahil sa pandemya.  Walang income ang marami  (although the number of inquiries

                        at dm has never been higher

                        Therefore:    puwedeng mag promo basta terms

                        Gagawa tayo ng bagong price list:

                        1.  Pag ang hulog ay 1,000 pababa 6 months to pay.    

                        2.  Pag ang hulog ay lalagpas ng 1,000 hanggang 84 months to pay

                      3.  Pero ibubump natin ang presyo ng 10 %  (kaya ba.  Try to simulate)

3.  Promotions

                      Tapos schedule tayo ng mga price promo:

                     1.  Say March   less:     1/2 amortization on 3.3  (discount)

                     2. April        libre processing fee on 4.4

                     3. Say May    Free karuwahe use

                     4.  June :       Free interment for buyers of 10 lots or more, or GE

                    5.   August:     Select plots that can be sold cheaply -  interior or malayo etc.   say 50 /sbu,  sell at 50% off

                    6.  September ulit ang #2

                   7.  October:   libre FS ng P30K sa GE buyer, or even cremation

                   Continuous ng pag may nag inquire sa messenger or nag comment P20.00 cash voucher good for 30 days.   (applicable to a purchase or amortization

4.  Placement:

                   Be on good terms with agents:

                  1.   Post pictures with them every Friday;

                 2.  Recruitment every Saturday and Sunday:   -  business  opportunity day.   To provide livelihood and employment

                3.  3f must exert efforts to pay all outstanding commissions All. Censure and demand from AC turn over

    Order:    

      1.  Be ready with price list;

      2.  Be ready to recompute and bump up the price

      3.  Be ready with your own idea and suggestion