April 05, 2015

Realignment of Product Names for Simplicity and Better Understanding - draft memo

DRAFT MEMO:

I  Objectives:

1. To properly situate our products in accordance with our priorities ie to sell products before services

2.  To avert difficulties with JV partners

3.  To avoid collision course with SEC and OIC

4. To make for easier understanding of our products and services by office staff and and SE

I I Background:

We have some success with Hataw because they are easy to understand;  because of the various names,  our people get confused


After hataw, we will campaign for:

1. Services alone   (May)

2.  Lots and services in combination   June

THIS WILL ENABLE US TO FOCUS AND SUSTAIN OUR SALES CAMPAIGN

III What:   (are the realignment changes?)

1.  We will call these productts:   COMPLETE MEMORIAL PACKAGES"

2.  Products and packages below P100t shall called traditional

    Those above P100t shall be called non traditional

   NON TRADITIONAL ARE COVERED BY ROP:   Return of payments:  

  20% of principal to be returned every 5 years provided:

   1.  20 years has lapsed since complete payment

   2.  The principal is still 60 years or below when he quallifies

 3. Interest on the balance shall be 5% pa or 25% for 60 months as in hataw

 4.  Plots shall come ahead of  services in presentation.  Stand alone services may not appear on the brochure for Products (Plots Plus)

IV New Products/combination and names proposed:

1.  Holy Gardens Plots+  35    NT

    Plot  50t
    IS     20t
    FS    35t
Total     105t
Gross Billings:   131.250
MA   2,187.50 (2190)

2.  Holy Gardens Plots +  55      NT

     Plot  50t
     IS     20
     FS    55t

  Gross Billings      156,250
   MA 60   -           2,605

3.  BC  7 plus 35t                  Trad

     BC  -  7t 5 year lease
     FS      35T
     Total   42,000
     Gross Billing   52,500
     MA         875.00

4.  BC 7 plus 55t                  Trad

     BC -  7t for 5 year lease
      FS - 55t
      Total:  62,000
       Gross billing      77,500

       MA   P1,295  (P1,300)

5.  BC 40 plus   35t            Trad

    BC  -  40t with marble tops plaza, gardens en perpetuam ownership
    FS      35t
    Total    75t
    Gross billing      P93,750.00
    MA    -               P1,565

6.  Ash Crypts+  (with free 2t urn) crem    Trad

     AC 35t  + Crem  (to be offered when we have built the crematoriium)

     AC   -   35t
     Crem     18t
     Total     53t
      Gross billing    P66,,250
      MA                   1105.00

7. AC + Crem FS 35t     Trad

     AC  -   35t
     Crem   18t
     FS       35t
     Total     88t
    Gross billing   (1,466)  P1,470

8.  AC+ Crem + FS 55t      NT
   
     AC  35t
     Crem 18t
     FS     55t
     Total  108
     Gross Billings  P135,000
    P2,250



In case of casket lease only, P5t shall be deducted from the FS 35t, and 10t for 55t


II  Memorial Services: Plus

1. is

2.  FS trad (list the 6 with names

3.  The 150t, 200t, 250t and 300t

This is how we present this in our price list, or our brochure presentation

The CMS shall have a separate brochure/price list

that shows:

6 packages;

+4

CMS 4 themes 

IS








CONFIDENTIALITY NOTICE/disclaimer:   The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its  reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.

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