January 14, 2016

The triad of factors to be included in Corporate Planning

TO    SBU

Thru Madel
         GM

There are 3Cs for marketing plan and corporate plan?  What are they?  The interaction of the 3 and proper appreciation results in higher sales performance.

For one one of the Cs, competition

you are to include this in in your corporate/marketing plan
Please answer them, list the detail, and indicate whether you are in the next cell:  equal (competitive, winner (better than) or loser (lesser)

Make a grid presentation

Items of comparison

1.  Name (branding

2.  Positioning

3.  Product

      Features:

     Site location (accessibility)

     Landscaping

     FAcilities

4.  Price:

     TLP

     DP

    Monthly

   Discount

5.  Promotion

    Regular Media
   
            Newspaper ads

            Leaflets

            Tarps

            Events

            CSR

   Social media:

           Blogs

           FB

           Twitter

           Others

6.  Placement (sellers)

         Recruitment program

          Training

         Commission rate (upline and downline)

        Ease of getting commission

         Sales meeting

         Other motivation and incentives

        Size of sales force

         Passion and agrressiveness

7.  Processes:

    Documents

   Interment

   Manner of payment

8.  People

     Smiling ba

    Courtesy

     Answering phones

     CS/friendliness

    Accessibility

     24/7 ba

    Compensation/benefits

    Training

    Motivation

Can this be done?

When?

 Forest Lake (very aggressive these days)
Opened in Calasiao, Urdaneta and San Carlos     

     





Patatalo ba tayo?​

Company:

                                Can the vertical gardens be improved?


                                            Can this be better than others/before?


                                         God is in the details?  Can the details be better?


                                            Can the company make its assets last?





                       Can we make our assets last longer, are we up to asset preservation and beliefs?


                             Are our staff assets, are they good and reliable trustworthy people?


                                  Do they remember 5s?


                                   Let us pursue the vision of the JV partner


                           If a personal asset can be like this, what about the company's?


                                             GE for the Resuello


                                Grass in the middle of the road?





                                     Great looking mausoleum


Mga competitor










































Jorge  U. Saguinsin
Senior Managing Director

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

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