Goal: To sell 10,000,000 worth of HGMP in a year. (subsstitute for BVO
What: To reposition BVO as Holy Gardens Memorial Package
Positioning: The only complete memorial package in the Philippines
Rationale:
SPPL, a memorial plan, that is is P25,000 only, covers only funeral service which is wooden. It does not have interment service, chapel use, and a lot
Our BVO which contains: CUO, FSO, and Body Crypt is a complete package
Sample product package for Every Juan: (to be launched in April
1. Body crypt lease for 5 years - P12,
CONFIDENTIAITY NOTICE/disclaimer: The
000
2. Funeral Service wood - 15,000
3. Chapel Use -(non ac) 7,500
Total 34,500
Future value: 55,200
With free CAF membership
MA: monthly 736.00
Qtrly: 2,208.00
SA 4.416.00
Cash payment: less 5%
Net: 32,775
DP: 20% or P6,900
Commission: 45% of the DP or P3,105 or 9% of the total amount upon full dp plus 2% of the ma = P884.00 or total com = P3,989.00 or 12% of the TPP (Total package price)
PL: (for complete 60 mos amortization:
A P55, 200.00
Less: ME 12% 3,989.00
Net Price 51.211.00
Less COGS:
Body crypts - 5,500.00
FS 13,000.00
Chapel Use 3,000.00
Total 21,500.00
Less JV share:
BC 3,250.00
Chapel Use 2,000
Total 5,250.00
Net GP
Net SP 51, 211.00
COGS 21,500
JV share 5,250
Total: 26,750
Gross Profit: 24.661
We do not make money on cash sales
Others to be prepared:
Tarp and brochure
Message of Tarp:
Holy Gardens Memorial Package
"The first and only complete Memorial Package"
1. Provides security
2. Single transaction
3. Complete
4. Less or no hassle
Brochure in a separate cover
0contained herein is strictly confidential in n ature and is the property of Holy Gardens Group and intended only for the intended recipient and its retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.
RRURAC: Read, Respond, Understand, Reflect, Apply and Check
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