7 secrets for making headlines that get read

BE a BIDDA: "BELIEVE, INSPIRE, DREAM, DO ACHIEVE"

We must master this as we post in the FB and blog

From coached profit

The main 7 Types of Titles

1. Number of Something
2. Revealing a Secret
3. Personal Benefit
4. Exclusive Quality
5. How To
6. Intense Warning
7. Shocking News

#1 - Number of Something

This is something I think you're all familiar with. These headlines will read like: 5 ways, 7 steps, 3 piece and other number related titles. It's a great way to make something intangible seem more concrete and solid. The biggest trick here is to stick with low and odd numbers. I use this tactic frequently on this blog and when I'm creating my initial exchange products.
Example:

• 5 Ways to increase your blog's ability to go viral
• 15 Headlines that increase your clicks on blogs and social media
• 9 Places Your Blog Needs Opt In Boxes to Increase Sales

#2 - Revealing a Secret

You'd be amazed at how much information you know about what you do every day is a mystery to others. Any information that isn't readily known by people in your niche can be considered a secret. People are always very curious about any info that might directly affect their personal interests. They are also paranoid to some degree and feel like others succeed because of secrets they've learned that have been held back from everyone else.
Example: 

• 7 Secrets to a pain free dog
• The surprising secret to perfect skin
• A secret trick to get ripped abs for summer

#3 - Personal Benefit

For this style, you're going to combine several pieces of information that build a compelling headline. In this formula you start with something small like a quick action, time segment or comparison and then add a benefit to it. The idea is to generate as much perceived value as you possibly can. Just make sure you ad a benefit that directly relates to something they will actually get from your product. I know I say this often but seriously, DON'T confuse a feature with a benefit!
Example:

• The magic button in WordPress that makes your marketing 100x more effective!
• In less than 5 minutes you can take these 3 steps and drastically increase your sales!
• Implement this 1 key strategy today and stop all of your pain and suffering

#4 - Exclusive Quality

Make the assertion that you have something that isn't available everywhere or maybe even anywhere else. People always want what they can't have so you want to create a feeling of exclusivity. These headlines can often get away with mixing in a bit of social proof to make their point. Make sure the exclusivity means something to your audience and that the value is overtly obvious.
Example:

• The biggest list of marketing resources used by the pros
• Only the top 1% of Realtors understand this sales process
• A unique homemade dog food recipe that only true dog lovers use

#5 - How To

This one hardly needs to be explained. You simply show your audience how to do something. The important thing to remember here is that you want to tell them about the results and not the process. People always want to learn better, faster, easier, cheaper and more effective ways of getting what they want.
Example:

• How to Take $500 and Create a Powerful Business!
• How to Gain Sales & Authority Through Blogging
• How to Use The New Facebook Audience Options to Your Advantage

#6 - Intense Warning

When people think of you as their protector, you instantly gain their trust. You want to put together information that offers people a way to save themselves from something.
Example:

• 3 Major mistakes to avoid that could cost you thousands when selling your home
• Warning! Before you go to the beach again, see what's being dumped in the water!
• How too much water can actually kill you!

#7 - Shocking News

Explain your information in an overly exaggerated way. You want to hint about what they'll get in a way that not knowing will drive them crazy. Just be careful not to cross the line of over hyping the information. In the end you need to be able to deliver on your shocking promise.
Example:

• This amazing discovery is turning regular people into millionaires!
• The insurance secret that all of the providers have spent millions trying to keep a lid on!
• A recently revealed real estate tactic that can make you a fortune!

If you use any of the 37 headline templates, post a link in the comments or on my Facebook Page so I can see how they worked out for you!
If you haven't downloaded your templates yet...