Objectives:
1. To create a community of buyers who are most likely to be a customer
2. To attract future buyers seen as head ache by many (we used to) by offering
more than 20% discount (extra ordinary)
3. To provide extra privilege to seniors and PWD
PTM Estimated Number of SC:
6 sites x say 8.2% (as per pop com for 2017 of populations as senior citizen
This has doubled from 2000 which was only 4% of total population. Philippines
population is aging
Total Population Estimated Senior Citizen
San Carlos City 188,571 15,463
Calamba 454,487 37,267
La Union 121,182 9,937
Malasiqui 130, 275 10,682
Calapan 133,983 10,987
Oton 89,115 7,307
Total 1,117,613 91,463
Say 60,000 @ sale = 5,487,780,000 for the next
five years - Nirvana
for marketers
Huge potential market; our inventories can hardly serve them
Reality
1. Mga senior citizens 2 or 5 years from now, will surely buy plots and services or be provided by the heirs
2. They are no longer insureable and hence can not buy pre need;
3. They get 20% discount and for some honest traders + 12% vat exemption or total of 32 % (we offer only 20%)
4. To assure them of a sure discount and much higher at that
5. We can offer less 20 less 20 or 36% discount adding only 4% but may
look misleadingly attractive as 40% in all...
If we offer at need of SRP/0.80, we are actually adding to the cost 25%
So if we offer this only at need, 36 - 25 11% discount to be discounted
from selling price, and since this may be spot cash, that is 1% less, and since
there is no more collection fee....
Mechanics
1. We make application form for senior citizens and PWD to join this membership
The application form contains, name, complete address, age, date of birth
SCC number, date and place of issue., and name of beneficiary
At the back we place the terms and conditions:
Back
TERMS AND CONDITIONS
1. Applicable to all Holy Gardens Products and services whether single
or in combination: plots, ash crypts, interment service, funeral
service;
2. For at need purchase only;
3. Single use only; husband and wife shall apply for separate membership
4. Not assignable or transferable
5. Not commissionable, applicable only at place of issue;
6.. Not applicable with other promos or discounts
7. For purchases of P65,000 and above only, for below only 20%
discount shall apply
8. Shall be valid with the presentation of deceased SCA or PWD card
9. Valid for 5 years only from date of issue
.
2. Application form
Front
APPLICATION
For: PRIVILEGE MEMBERSHIP CARD FOR SENIOR CITIZENS
AND PWD 20/20
Date
Gentlemen/Sirs: Please accept the undersigned for membership to the above
group
Name Age Birthday
SCA/PWD number Date of Issue Place of Issue
Residence
Contact Number FB Email account
Beneficiary Representative
Applicants SOCPN _______________ Witness_________
-x-x-x-x-x-x-x-x-
Office use only
Processed by _______________Approved by: ___________________
Card Number Issued ________________Date:
Card/Certificate received by:__________________________________
Front
Card certificate:No
Privilege Card Membership for Senior Citizen and PWD
(Name )
(Number) Valid until 2024
This privilege card entitles the cardholder and his/her designated
representative to a discount of 20/20% to Holy Gardens Products
and services: plots ash crypts, interment, funeral service, cremation
(where applicable) upon presentation of this card and SC and/or
PWD card.
Back
TERMS AND CONDITIONS
1. Applicable to all Holy Gardens Products and services whether single
or in combination: plots, ash crypts, interment service, funeral
service;
2. For at need purchase only;
3. Single use only; husband and wife shall apply for separate membership
4. Not assignable or transferable
5. Not commissionable, applicable only at place of issue;
6.. Not applicable with other promos or discounts
7. For purchases of P65,000 and above only, for below only 20%
discount shall apply
8. Shall be valid with the presentation of deceased SCA or PWD card
9. Valid for 5 years only from date of issue
Beneficiary Members signature_____________
Date _________________________
2. We distribute/disseminate at SC offices, dalaw paburol, interment; we
encourage the new members to invite other members
3. We include an application to documents pouching or when
payments are made to the office
