Subject: Discount Card and Privilege Card to Senior Citizen and PWD Twenty Twenty
We are launching two promos this year to help us attain our Collection and Sales Target
1. PTM
This is addressed to our two target segments:
Beneftis
1 to 59 Discount Card less 10% for all at need products and services
60 and above at need. Privilege Card. less 20%/20% for all at need
products and services
A. Discount Card
1. . Objectives:
1.To capture larger segment of the at need market
0.05 of the population
Total Population Estimated
Annual Interments
San Carlos City 188, 571 943
Calamba 454,487 2,272
La Union 121,182 606
Malasiqui 130, 275 651
Calapan 133,983 670
Oton 89,115 446
Morong Rizal 58,118 291
Total 1,175.531 5.879
This is a potential market for say P50,000 per dead x 5,879 = 293,950,000
2. To strengthen our influence at LGU political units: Barangay and the
Town City hall
3. To capture say 20% of the death rate in Municipality/city
(Specify the share and potential sales)
Mechanics Discount Card
1. We will print 1,000 discount card for each municipality, but only 500 for
Morong and Iloilo City
2. Through the Mayor, we will give them to VM, Councilor and Barangay head.
which they can use for assistance to their at need cosntituents
3. Upon endorsement of the mayor, vm, councilor and barangay head, and presentation to our HGMP SBU, the beneficiary is given the discount
This is our assistance to our candidates and the bereaved families at the sbu..
4. Terms and conditions:
Computation:
Since this applicable only to the at need prices, which is plus 20% ( actually
/ 0.80) the mark up is reduced by only 10% and does not affect our sharing and /or our margin
2. Privilege Card For Senior Citizen PWD twenty twenty
2. Objectives
1. To capture the SC population (which is large and growing 8.2% of total
population to do business with us; so that we dont lose them to
compeitor: because of a very attractive value proposition: less 20 less 20
Total Population Estimated Senior Citizen
San Carlos City 188, 154 15,428
Calamba 454,487 37,267
La Union 121,182 9,937
Malasiqui 130, 275 10,682
Calapan 133,983 10,987
Oton 89,115 7,307
Morong 58,118 4,766
Total 1,165,263 95,241
2 To participate and capture a market that is nearly at need and about
to be at need
Total Potential Market: 95,241 x P65,000 (the limit of our Privilege Card)
= P6,190,665,000 This is a billion market
Without moving an inch and making additional cap ex, we are creating a
5.8 billion market.
OUR MOTTO; You only live and die once. Give it your best
3. Mechanics
1. We are giving this as a reward or as lure for buyers: for those who bought
we will give one free application form. For those who are interested , they
must first buy one from us.
2. We distribute house to house or through our agents. Our goal, 20% of the
senior population for each area
Population SC Pop Target # of Members
San Carlos City 188, 154 15,428 3,086
Calamba 454,487 37,267 7,453
La Union 121,182 9,937 1,988
Malasiqui 130, 275 10,682 2,187
Calapan 133,983 10,987 2,198
Oton 89,115 7,307 1,461
Morong 58,118 4,766 9,532
2. The benefits are less 20% and less 20% for products and services:
For at need only. This is sagad to the bones promo.
But this is actually does not make much dent to our sales margin
1. Less 20% and less 20%
Less 20% of 100% = 20%
Less 20% on 80% = 16%
Total of only 36% on gross
2. Vs. the discounts:
SC discount 20%
VAT 12%
Total 32% only were removed from Sales
price which could have come from
insurance, ME or Collection Fee
3. Based on computation of NLP which is 47.2%
100 - 36 = 65 - 16.8+
4. Simulation:
Pre Need At Need Privilege Card Price
/0.80
Plot P60,000 P75,000 48,000
IS 27,000 33,750 21,600
FS 40,000 50,000 32,000
Total 127,000 158,750 101,600
Mas Mababa kaysa pre need price Sure na affordable
interment ng senior sa reasonable price...Ang laki ng tipid
P25,400 cheaper vs pre need... Ano pa hinihintay mo.
IBILI NA SI TAY SI NAY SI LO.
4. Terms and conditions for Privilege Card Twenty Twenty
ERMS AND CONDITIONS
1. Applicable to all Holy Gardens Products and services whether single
or in combination: plots, ash crypts, interment service, funeral
service in cash...
2. For at need purchase only;
3. Single use only; husband and wife shall apply for separate membership
4. Not assignable or transferable
5. Not commissionable, applicable only at place of issue;
6.. Not applicable with other promos or discounts
7. For purchases of P65,000 and above only, for below only 20%
discount shall apply
8. Shall be valid with the presentation of deceased SCA or PWD card
9. Validity - lifetime, unless otherwise totally revoked by issuer for all cards
10. Lost cards may be replaced for a fee. Contact Number
.
-x-x-x-x-x-x-x-x-x
PAGSASANAY SA TAGUMPAY (Training for Success)
Jorge U. Saguinsin
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