We just learned that a pre need memorial plan group that is nationwide is number one in their industry and controls 90% ofithe market. But they yet have to prove themselves in the luxury and quality category. Many are complaining about quality and service
They have a number of chapels and offer only but funeral viewing and wooden caskets. Their product is often mistaken to be same as ours. They are not.
These are some clarications that need to be made:
1. Their is a plan, ours is a concrete real estate product;
2. Theirs is a single product/service and which is intended for vast majority of people;
3, Our Bereavement Value Option (BVO) will be the first ever bundled end to end back to back memorialization package. It includes:
1. Lot
2. Interment Service
3. Funeral Service
4. Chapel Use
4. They have considered us a competitor but we are not.
Our customers must realize that we will be the first company to offer a complete, one stop shop, end to end, back back memorialization package. Some one has yet to match this offering.
Jorge US
Holy Gardens Group
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