Re: Generating more likes

Isesend ko ulit para sana masunod naman. 

Magrerecruit ako ng bagong personnel so ALL social media activity MUST STOP NOW. 

I need to make it look like preferred na employer ang BPI/HGMP how I can do this if there are already photos of activities at the office?

When applicants already know how everybody looks like? When photos posted show a very sorry bunch of people?

NO, you do not need more likes (pang umpisa lang to pero pag matagal na campaign the page needs to grow organically. panira sa analytics ang buraot na likes.)

NO, you do not need to post everyday to stay relevant especially when you are only promoting content from other pages (1 good post a week trumps daily posts that are mediocre)

NO, you do not need to get as much engagement (lalo na kung ang engagement ay sa sariling staff lang nanggagaling)

May nagmessage di naman sumasagot ang admin or di naman tama ang sagot. Sinira na agad ang social media campaign. 

That was how people did digital marketing 5 years ago. Not anymore. 

Any activity now is jeopardizing future work. It was easy to revive the social media campaign of a stagnant page VS an active page. So now dahil na may current posts mas mahirap ang gawain kasi now we are competing with ourselves. Di pa rin nagsisimula we are already cannibalizing our own campaign. Di lahat ng napapanood sa youtube tama. 

I am running out of time to relaunch by Nov 1. How can I even do a relaunch when the page is active??? 

Itigil na ngayon. Relaunch sa OCTOBER 28, 2019 in time para sa undas. 

 Sana naintindihan. Sana sundin. 

Reply with links to pages and passwords, give access to arsaguinsin@gmail.com. 

----------------------------------------------

Please stop any and all digital marketing activities until an audit and strategy is in place. 

Doing this blindly will only do more harm than good to the campaign. Undoing bad digital marketing activities would be triple the work than doing it right the first time. 

As per my initial assessment ALL pages will need to be deleted and the campaign will need to be started from scratch. All efforts being done at the moment will just be a waste of time and man hours.

A Page Like is only worth anything if you are targeting the right audience and if there is RELEVANT and LIKE WORTHY content on the page. People who like your page need to be trained to engage with posts through interesting content (not a sales post) so that they will like your sales post in the future. People on YouTube twist the truth to be controversial. You will only lose money and effort if this is not done right. 

I need time to study and work on this. I have sent proposal for this back in May, and gave ample warning that I may not have enough time to roll out by November if not done immediately. If this were urgent, it should have been approved then. In fact I have offered to do this 10 years ago when you would have had an advantage over competitors but I was told that it was not necessary.

To start, all SBUs need to give me access to all social media, GoogleMy Business and email accounts associated with HGMP and BPI -- arsaguinsin@gmail.com.

To sum up:

1. You all need to stop all fb activities. If we are to do this, we need to do it right. I do not wish to start the campaign cleaning up unnecessary digital mess.

2. Give me a list and access to all accounts -- username and password. I need this by Monday. 

Please confirm that this will be followed. 

Thank you.

On Sun, Aug 4, 2019 at 9:05 PM Jorge Saguinsin <holygardens.groupnew@gmail.com> wrote:

To     All SBus

Thru  MRS

Subject Generating more  organic likes

1. Why is likes important in business digital markeitng

  A.   The importance of FacebooK

    1.  It has more users than Google; now 2 B  FB contents are now searchable

         across all FB posts, and is therefore at parity with Google

    2.  FB is easy to use and fast;

    3. FB is more engaging than G mail and other formats

    4. There are more eyeballs FB ads, vs billboards (the driver cant read, 

        the occupants of car are looking at their mobile device,  newspapers

        are obselete, TV viewers are  zapping ads and/or less people are watching

        TV;   mobile phones are ubiquitous

   5. Ads campaign at FB are cheaper than TV and other forms of ads, and 

       could be as little as $0.03 per click  (P1.50)   targetted pa.. No spillage

B. The importance of more likes

   Likes is an engagement (especially of page like) by the reader to the 

   product or business;  People view the page, and contents, but very few

   like kasi may newsfeeds, mapupuno ang wall.  Or baka feeling nila ma spam

   sila...

   More likes in a page indicate its strength in the market, its market hold

   and branding strength..

    STRIVE TO HAVE MORE LIKES (Organic like)

    1.  Pa like ang mga may kaemail or phone number 

    2.  Pa like sa mga buyers;

    3. Pa like mga nagbabayad 

    4. Pa like sa employees at suppliers

   5.  Use the FB wifi (ie you can have customers use this for free, if they

        like the company fan page

  6.  Download autoliker apps.  However this is fooling yourself

  7.  Join groups  Click at the left pane and be a member of any  of

      Holy Gardens  FB fan page group:   customer, best pictures, sellers

      activities and 

                and local buy and sell groups at La Union, Dagupan

                Calamba, Calapan.. (meron ba Oton)

 8. Let us have somone make our on line promos (discounts on certain

     occasion and even the P1 lote. service) be visible only by liking the Page..

Glizel   I email at isend sa Group Chats.  Let us telecon if necessary... DIN.

--

  Jorge U. Saguinsin

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