How To Be A GREAT Marketer

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From: Eben Pagan <help@ebenpagan.com>
Date: Thu, May 23, 2013 at 4:26 AM
Subject: How To Be A GREAT Marketer
To: Jorge <jorgeus.george@gmail.com>

What's the key to becoming a great marketer, and getting a growing stream of new customers to buy your products and services? I think it takes three things: 1) Cutting Through Noise & Inspiring Action Great marketing isn't optional anymore. There's just too much noise in the world, and too many things to distract us. If you don't know how to grab attention and move people to action, then no one is going to show up to buy your products and services. To cut through the noise, you must know how to combine WORDS with DESIGN, in a way that captures attention. To inspire someone to take action - and to pay you for your product - you must touch them on both the emotional level AND the logical level. Most marketing is "logic marketing" - trying to convince people with reason. This almost never works (unless you're selling scientific measurement equipment to computer geeks). The masters of marketing connect with people on an emotional level first - THEN they back up their claims with logic. Ask yourself: >What are the strongest EMOTIONS that my prospective customers are feeling right now? >How can I tap into the emotions that they are already feeling - and connect with them on a human level? >How can I put the result that my product or service delivers into emotional, human terms that will motivate my customer to take action and buy from me? 2) The Psychology Of Branding Most people think that branding is about trying to get people to "remember you" or to "remember your name." It's not. Branding is about getting people to CONNECT your brand name with the result that they want. Just remembering your name isn't enough. Big companies spend millions to get people to remember their brand name - only to learn later that they remember it, but don't remember what the product was or what it does. You don't want that to happen to you... One of my favorite branding examples of all time was FedEx's original "unique selling proposition." It was... "When it absolutely, positively has to be there overnight." There's no way to misunderstand the specific result that this product delivers. And it amps up the human dimension: "absolutely, positively." 3) Using Technology To Multiply Your Efforts Early on in my business, I learned that having my virtual assistant send out an email to every customer who purchased - asking them if they would like to buy another product - resulted in many of them actually buying more from me. So what did I do? I automated the process. I used a simple auto-responder system to follow up with a series of emails to every person who purchased my products - asking them if they would like to buy more. There are many ways to automate the process of building relationships with customers - and it's critical that you use them if you want to grow your business. Inside of my new Accelerate training program, we're going to invest a FULL DAY on learning advanced marketing psychology and persuasion tools to sell more of your products. And the best part about it is that we'll do it in a way that you feel great about - not in a way that makes you feel ashamed. Many of the top marketers I know in the world will be in the room, and I highly recommend that you attend to meet and learn from them. At Accelerate, you'll learn how to be a GREAT marketer - and how to consistently grow your business and your profit. All the details are here - make sure you get your application in while we are still in our early registration week, and while we are still offering 50% off the normal ticket price: Accelerate High Growth Business Training Watch the video that is at the other end of that link for more information. I'm offering a bonus package that has a legitimate $100k value. Register now, and I'll talk to you soon, -Eben

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