November 1 promo and sales plan

---------- Forwarded message ----------
From: hgmpgreenhills . <hgmp.calamba@gmail.com>
Date: Thu, Oct 10, 2013 at 5:57 PM
Subject: nov. 1 promo and sales plan
To: Holy GardensGroup <holygardens.group@gmail.com>

Draft Proposal

October 7, 2013


TO                   :           JORGE U. SAGUINSIN
                                    Senior Managing Director

FROM             :           CYNTHIA CARTAGO
                                    Marketing Coordinator

SUBJECT       :           MARKETING PLAN FOR NOVEMBER 1 CELEBRATION

GOALS / OBJECTIVES:

1.     To achieve sales target of 500 units on Nov.1

2.     To achieve cash collection of P 1,352,000.00

	TARGET	AMOUNT	5% DP	TOTAL
SBU	UNITS		Per Lot	5% DP
HGLUMP	90	3,193,548.39	2,200.00	198,000.00
HGPMP	130	4,717,741.94	2,250.00	292,500.00
HGGMP	130	7,967,741.94	3,800.00	494,000.00
HGCMP	75	2,419,354.84	2,000.00	150,000.00
HGOMP	75	3,508,064.52	2,900.00	217,500.00
TOTAL	500	21,806,451.61		1,352,000.00

REALITY

            Last month we have extended the 12-12-0 promo due to demands by the marketing staff.  Below are the SBU performances for the 12-12-0 promo:

	September 2013
	%	Unit	Amount
HGLUMP	53%	16	609,572.00
HGPMP	98%	54	2,110,474.45
HGGMP	100%	55	2,635,887.21
HGCMP	70%	21	347,806.45
HGOMP	53%	16	450,083.84
TOTAL	81%	162	6,153,823.95

            Compared to last month the performance of each SBU has improved.  With this data, I am positive that we will be able to achieve the target sales for the coming November 1 event.

           

SITUATION ANALYSIS

PRODUCT

What happened?

1. The 12-12-0 Promo was offered again to help SBU increase sales by considering customers who wants to avail lots by paying the 12% Down Payment within 12 months with 0 interest.  Both HGPMP and HGGMP were able to achieve half of the target, hence we wanted to offer promo that would be easy for the customer to avail with smaller down payment and lowest interest rate.

PEOPLE

1. Although HGLUMP and HGOMP lacked staff, we don't want that to be the reason not to sell more this coming November 1. 

PROMOTION

1. Promotions were not properly communicated to prospective buyers since they have limited number of active agents to help SBU increase their sales.

PLACEMENT

            Only few agents were performing, newly recruit agents were not properly oriented and trained regarding the Agents and Commission Structure.  Incentives were not properly communicated. 

OPTIONS / ALTERNATIVES:

1.     Motivate Agents by continuously reminding them of the incentives;

2.     Feeding Program – continue the feeding program

3.     Offer the 5% Down Payment with lower interest rates

4.     Php. 250 incentives for marketing staff for every down payment they gets;

WHAT TO DO NEXT:

1. PROMOTION

1.     WHAT: 5% Down Payment with lower interest rates:

·         9% for one (1) year to pay;

·         10% for two (2) years to pay;

·         11% for three (3) years to pay.

v  Promo period is from October 31, 2013 to November 2, 2013

v  Reservation of Php. 2,000.00 is accepted but only good for 45 days;

 

2.     FREE PROMO ITEMS FOR THE FOLLOWING STAGES IN SALES FUNNEL

1.      For setting an appointment for Sales / Product Presentation – the prospect will receive one (1) pouch and folding fan;

2.     For listening to a Sales / Product Presentation, Tripping and placing his/her reservation – the prospect is entitled to receive a water flask;

3.     Closing – Cake worth Php. 300.00;

          

4.     Php. 250.00 incentives for marketing staff that will be able to get 20% down payment for the 3 days promo. 

3.     PRICE

SBU	LOT PRICE	PC	VAT	TOTAL	5% DP	BALANCE	1 YEAR	2 YEARS	3 YEARS
HGLUMP	35,483.87	4,258.06	4,258.06	44,000.00	2,200.00	41,800.00	3,796.83	2,090.00	1,544.28
HGPMP	36,290.32	4,354.84	4,354.84	45,000.00	2,250.00	42,750.00	3,883.12	2,137.50	1,579.37
HGGMP	61,290.32	7,354.84	7,354.84	76,000.00	3,800.00	72,200.00	6,558.17	3,610.00	2,667.39
HGCMP	32,258.06	3,870.97	3,870.97	40,000.00	2,000.00	38,000.00	3,451.67	1,900.00	1,403.89
HGOMP	46,774.19	5,612.90	5,612.90	58,000.00	2,900.00	55,100.00	5,004.92	2,755.00	2,035.64

N.B.  Price used for the computation are for regular lawn lots only

ACTIVITIES:

1.     Installation of Tarpaulin;

2.     Wake Visitation

3.     Phone calls / Telemarketing

4.     Sales Presentation to Home Owner's Association Officers;

5.     Continuous campaign for blog readership and Posting of FOFF for awareness;

6.     Park Viewing Events - Increase number of Tripping;  Give Promo items for clients tripped;  Make tripping memorable to prospects:

·         Set-up a table with tent; Project site and Public Cemeteries (Nov. 1 activities)

·         Prepare something to eat and cold drinks;

·         Treat them like queen & king

7.     Prospecting / Tenting every Saturday and during interment, give promo items for those who provide their Contact numbers and e-mail addresses;

4.  PLACEMENT

A.    TRAINING

1.     Hiring and Training of Marketing Staff (Weekly);

2.     Accreditation of New Agents, Orientation and Training;

3.     Conduct of monthly agents meeting.

B.    CATALYSTS

AGENTS – Agents who were able to close lot for the week will receive:

1.     1 lot        -           Gift Certificate worth P100.00 from Puregold, SM or Robinson

Supermarket

2.     2 lots      -           Gift Certificate worth P200.00 from Puregold, SM or Robinson

Supermarket

3.     3 lots      -           Gift Certificate worth P300.00 from Puregold, SM or Robinson

Supermarket

4.     4 lots      -           Gift Certificate worth P400.00 from Puregold, SM or Robinson

Supermarket

5.     5 lots      -           Gift Certificate worth P500.00 from Puregold, SM or Robinson

Supermarket

1.     PRODUCTS

UNIQUE CUSTOMER SERVICE EXPERIENCE

A.     INTERMENT SERVICE

·         Continue the excellent customer service.  Make sure that the customers were satisfied and the CSS got the satisfactory rating in the interment checklist.

B.     VERTICAL GARDENS & HERBAL GARDENS

·         Implementation of Vertical and Herbal Gardens in every SBU which were already started by gathering mother plants and have enough inventory in the nursery.  

·         Implementation of Suggested plan and location;

·         Poison Ivy, Yellow Bell and Gaumamela will be uniformly planted per span alongside the fence of the park;  Locations and number of plants to be planted in the Herbal Garden Nursery were also given to them;

·         Eye sore structure in the park will be turned into a vertical garden to hide the imperfection of the appearance.  Weekly Monitoring of Vertical and Herbal Gardens.

C.    PHYSICAL PREPARATION OF THE PARK

·         Electrical installation

·         Completion of Toilet

·         Finished landscaping project

·         Signs for November 1

·         Water Supply

D.    ON-LINE BUROL / WIFI - INTERMENT

·         Wi-Fi system will be installed for On-Line Burol / Interment

·         Videoke Rental during Wake

E.    REGULAR PRODUCTS / MEMORIAL PLOTS

Regular weekly brush cutting, trimming of bushes and landscaping on planting strips and open spaces must be done by applying the combination of vertical and geometric garden using ornamental plants and herbal plants.

      H.   OFFICE ARRANGEMENT

·         Continuous playing of Ads in the Television;

·         Re-painting and applying new decorations in the office;

·         Installation of New frames/paintings;

·         Upholstery of furniture or purchase of new sets of furniture;

·         PLAISIR / Employee wears ID & Uniform;

·         Hiring and weekly training of Marketing Staff;

·         Quick and complete action on Customer's Request and Complaints;

·         Up-to-date records and documentation;

·         Maintenance of Product Management Checklist.

      I.    VEHICLE (PLAISIR)

·         Installation and repair of Air-conditioner;

·         Regular polishing and cleaning;

·         Installation of Car Freshener & Coby

      J.   COMFORT ROOMS

·         Acquiring of new facilities;

·         Re-painting and renovation of comfort rooms;

·         Unique Toilets with Hotel Standard Facilities

For your approval.

 

CYNTHIA CARTAGO

Marketing Coordinator