April 07, 2013

Value proposition is not about the price

In the meeting today with a landowner who has a property we are interested in, it so happened that she is actively engaged in personal selling of wellness products.

She gave us a short ppt presentation on the company and then showed us the products, and demonstrated them one by one.   She was able to demonstrate the actual use and let us try the products to see their efficacy

But she never mentioned the price.   And when we asked about the price, she still stalled on telling us what the price was.

Well the products were not cheap when she told us later.  And asked us what the price would be for:   as a consumer or as a sales associate.

And she even refused to answer the question:   is it expensive (vs what? )  There is no comparison.  Because theirs is a unique product.

What is the lesson learned.?  Is this the way we sell?

Why do we often talk about price/discounts?

--
Jorge Saguinsin

A SPECIAL PLACE WHERE OUR LOVED ONES ARE REMEMBERED IN A VERY SPECIAL WAY

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