21 Ways to build your email list
World’s Easiest Email Marketing.
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12. Add opt-in check boxes to other forms and business
messages
Create opportunities to sign up for your newsletter while prospects are filling in other forms. Why
not? It’s a value-added service to let them know a free e-newsletter is available. Think about all the
types of forms you use: from software downloads, demos, and white papers to event registrations
and contact forms. And with the highest open rates of any emails, confirmation and transactional
emails could also increase sign-ups. So add a form!
13. Let others reprint your newsletter
Encourage others to distribute and republish your newsletters, specifying that your newsletter
content is not to be modified or used inappropriately. Many webmasters and newsletter publishers
are actively looking for high-quality content, and if they reprint your newsletter, you may get new
subscribers, traffic, and links to your site. If there are limits and conditions (on commercial use, for
example) just state your policy clearly and concisely.
14. Use a co-registration service to build your list
Co-registration is a great way to build your email list. Your newsletter ad or link appears on other
websites, and visitors can sign up on the spot to be added to your list! Our favorite co-registration
service can be found at
GetSubscribers.com
or on the
GetResponse.com
website.
15. Use Google Adwords campaigns
Google Adwords is a relatively cost-effective type of online campaign and can get very nice results.
It doesn’t matter whether you promote your newsletter subscription or a blockbuster product
launch. Explore to find out what draws best...it’s worth it to experiment. Just make sure your
newsletter sign-up form is always on the landing page!
World’s Easiest Email Marketing.
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16. Use your physical mailing list
If you have a physical mailing list from your offline business, send a snail-mail postcard to your
customers, offering a special discount for signing up to your email newsletter. If you don’t have a
snail-mail list, consider leaving a sign-up form near your register or point-of-sale location!
17. Contact other newsletter publishers and vendors
Use your networking and social media skills to reach out to other newsletter publishers or even
vendors with complementary products or services. Let them know that you’d be interested in
promoting their newsletter or offering if they’d do the same for you. This way, both of you can get
more online exposure and build your list faster!
18. Advertise in e-zines and other newsletters
Use newsletter directories to find other newsletter and content publishers that target your
audiences. Run a search for “e-zine directory” or “newsletter directory” to find multiple advertising
possibilities!
19. Promote your newsletter in Article Directories
Research and submit topical articles to article directories like GoArticles, SubmitYourArticle
or EzineArticles. Be sure to include a bio box at the bottom with a link to your website or an
autoresponder email address for instant sign-up to your email list. It enhances your reputation,
builds your brand, and attracts quality subscribers.
20. Be active on similar websites
Search for similar websites and newsletters using Google Blog Search or Technorati. Post
relevant, helpful comments and a trackback to your blog or squeeze page, including, of course,
your newsletter sign-up form! Visit discussion boards, forums, Yahoo Answers and similar sites to
provide helpful comments and information, including a signature linking to your subscription page.
World’s Easiest Email Marketing.
8
21. Promote your newsletter at every marketing touch-point!
Whenever you share your PowerPoint or webinar presentations, make it easy for audience
members and associates to subscribe by including a link to your newsletter subscription page.
Hand out sign-up forms when speaking to groups or at seminars. Don’t forget to ask for them at
the end of your presentation!
Imagine how many sign-ups you’d get if every incoming caller had the opportunity to subscribe!
Have call-center and sales employees ask customers and prospects if they’d like to receive
newsletters or promotional emails, once they’ve established rapport. It only adds seconds to the
call and is an ideal source of qualified subscribers!
If you use hard-copy collateral, get some of those print costs back by encouraging email
subscriptions on Direct Mail, Catalogs, and Print Ads.
Conclusion
Include a sign-up form with every value message – everywhere you come in contact with prospects
and customers. Feel free to vary the content and the design, but make signing up quick and easy.
Your list-building engine will generate new contacts 24/7.
World’s Easiest Email Marketing.
9
Need help building your email list?
Starting from scratch? Or just need more leads, fast? GetSubscribers is a “pay per lead” or “pay
per subscriber” service powered by GetResponse that rapidly builds opt-in lists for paid advertisers
at a reasonable cost. With GetSubscribers, you get a steady stream of unique, high-quality opt-in
prospects, delivered straight to your database. And you can change your quantities and profiles
anytime.
Here’s what you get if you qualify for the GetSubscribers Program:
Unique, high-quality leads ONLY!
Permission-based − no confirmation required.
Instant, automatic list building.
No more spam worries.
GetResponse’s impeccable list hygiene.
Find out more about
GetSubscribers Program
.
Jorge US
Holy Gardens Group
CONFIDENTIALITY NOTICE/disclaimer: The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its retransmittal , reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.
Google.com+/HolyGardensGroup
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