Direct sales marketing has created more wealth than any other form or links to the customer

In the age of a TV ads and above the line advertising,  direct sales marketing campaign and even now,  has created more commerce and wealth that any other forms of advertising.  Social media likes, follow and tweets do not create sales leads and prospects, nor can they close sales.

Sales can be generated through email marketing and there are many platforms for autoresponders.  You have to believe this.  (As of now, no good leads come from text blast and other vaunted modern IT media.  But bomb scare from a text messages of not more than 150 characters can disrupt the work of a thousand workers and students. That is the power of communication that are scary and life threatening.

FACT: More commerce is driven and wealth created by direct mail than any other media.

(TRUE BEFORE THE INTERNET AND TRUE NOW).
Direct mail marketing specialist Craig Simpson, joined by millionaire maker Dan Kennedy, reveal eye-opening facts about the power of direct mail, including this: IT WORKS.
Shutting down the misconceptions surrounding “new” versus “traditional” media, Simpson and Kennedy spotlight the only truths that matter—why among numerous surveys, direct mail consistently holds the #1 spot for customer acquisitions and retention, and how, if done right, it can increase your business by tenfold.
Benefiting from the authors combined 30 years in direct marketing, you will master guidelines for what works and what doesn’t, gain powerful insight from real-life business campaigns, and learn step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales.

About The Author[ RETURN TO TOP ]

Craig Simpson is the owner of Simpson Direct, Inc., a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients. His direct marketing company sends out nearly 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, diet programs, insurance, and even wholesale clothing. He lives in Grants Pass, OR.
 Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, and he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. He lives in Phoenix, AZ.