Suspects vs. Prospects leads definition

What is the difference?   suspects, prospects, leads, contacts. 

From: Wendy Weiss <kim@wendyweiss.com>
Date: Thu, Feb 6, 2014 at 3:02 AM
Subject: Suspects vs. Prospects

Having trouble viewing this email? Click here   Hello Jorge,   COMING SOON… I’m very excited to tell you about something new that I am doing with some amazing marketing and sales experts….including Tom Hopkins! Prospecting for Profit Summit is a week-long virtual event for small business owners, entrepreneurs, and sales professionals. If you want proven strategies to help you reach more of the customers you want and make money – you will love this program. Best of all it’s FREE to you! Look for my email in a few days with the link so you can secure your spot.     To your cold calling success, Wendy The Queen of Cold Calling™         How much time did you (or your team) spend last year chasing after “warm leads” that went nowhere? How much time do you anticipate spending this year? There is a difference between…   Suspects vs. Prospects By Wendy Weiss, The Queen of Cold Calling™ The telephone rings… or maybe you get an email… It’s a human being who is potentially interested in your offering. A warm lead! Hurrah! But… are you sure this is a lead? Are you sure that it’s even “warm?” How much time have you (or members of your team) recently spent chasing after supposed warm leads that turned out not to be real opportunities at all? How much time have you (or members of your team) spent interacting with people who are “just looking,” “gathering information” or “needing to check with someone else for a decision”? Prospecting is not getting easier… as a matter of fact, it’s getting harder. Prospects have shorter attention spans and a lot of options. In addition, there are only so many hours in the day one can spend looking for new business. It makes sense, then, to only spend time talking to people that are likely to buy whatever you are selling. Unfortunately, far too many sales professionals spend far too much time chasing after “inquiries” that turn out to be nothing at all. I am indebted (and I am quoting) my friend and colleague, Bob Bly, www.bly.com, for these important definitions: Suspect -- anyone in the universe who could possibly buy your offering Prospect -- someone with the money, authority, and desire to buy your offering Inquiry -- a contact from a suspect Lead -- a contact from a prospect Note the difference between “Suspects” and “Prospects.” It’s the difference between someone who might at some point in the future—maybe—will buy some teeny tiny little thing from you and some someone with the money, authority, and desire to buy your offering.      Too many sales professionals do not understand these important distinctions. Just because someone calls you or sends you an email does not make them a prospect or a lead and it certainly does not make them, “warm.” Bob Bly is just one of the amazing marketing and sales experts you’ll hear at the Prospecting for Profit Summit-- a week-long virtual event for small business owners, entrepreneurs, and sales professionals. Stay tuned to your inbox for my email about this free event to help you reach more of the customers you want and make money.         Wendy Recommends       Free Webinar: How To Hire The Right Salesperson The First Time   If you are a business owner, a sales manager or even a salesperson who wants to grow seriously this year, you do not want to miss this webinar! Hiring top-notch salespeople isn’t hard when you have the right system. Join us for this fast-paced webinar to teach you how to do it the right way, the first time. Click here to register!           If you no longer wish to receive our emails, click the link below:  Unsubscribe ColdCallingResults.com 215 East 95th Street Suite 31G New York, New York 10128 United States