TO All CMO
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Thru: HR and BPI records
Subject: Performance of Forest Lake Group
Date: January 21, 2017
I had conversation yesterday with Chairman of Forest Lake Group, Mr. Tony V. Syyap
and his business development officer Mr. Emmanuel Leonardo. It took several attempts to finally have this meeting;
Let us try to learn from their story:
1. Their vision is to set up 10 mps a year and to cover 140 key cities in the Philippines;
2. For them to be viable, they have to sell 1,000 per mp a year;
3. In 2015, they sold over a billion and with CF of P500,000,000
4. They have 23 memorial parks, with 17 that are actively operating; that means an average of
Sales - P58 million
Collection 29 million
5. They have about 300 active sales agents/sellers in every branch
6. We compete in 3 areas with Forest Lake: Pangasinan, La Union and Oton
They are just beginning to move into the chapel business and are interested to invest in Destiny Financial Plans Inc. to give jobs to their sales agents, as in Binan which is fully sold out.
THEY WOULD LIKE TO BUY/INVEST IN ACQUIRE RIGHT OF WAY IN LA UNION AND/OR MARKET FOR US. This is something to worry for us/esp the La Union staff
7. They are tops in:
Project acquisition and development. Noel has 23 projects under wraps as of today.
Marketing - recruitment and training of agents
8. However they have benchmarked our interments
Jorge U. Saguinsin
The Holy Gardens Group - "THE MEMORIAL EXPERTS"
Holy Gardens Plus - about sales of services as addition to the plots bought
Destiny Financial Plans Inc - about duly licensed memorial plan for sales
Griefshare - free obit posting
Holy Gardens Best - best pictures
Landscaping ideas - gorgeous landscaping ideas
CONFIDENTIALITY NOTICE/disclaimer: The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.
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