March 27, 2018

Why it is important to succeed in our marketing efforts and why we can do this


Yesterday was the start of Holy Week.   How do we celebrate Holy Week.  Some will
involve doing way of the cross, self flagellation. So that they will be saved.

After committing a number  of sins it is time to wash them away by penitence and flagellation.

So much for thoughts about salvation by forgiveness of sins.  We can only do this by loving  God above all and our neighbors as our selves.   And not by carrying the Nazareno in a  procession. By creating a Diyos diyosan.

WHY WE NEED TO SUCCEED IN OUR MARKETING EFFORTS

    1. First to help ourselves;   we cant stare at failure stalking us because of the inability to sell and fulfill our commitment; 

       It is better to succeed than to fail, to be poor hungry and penniless.

   2.  As part of our vocation responsibility as a Christian

We can repay the man who died on the cross by being good to our fellowmen, and being good and being excellent in our chose vocation, ie what  we are doing right now. 
By being a blessing to others.

THINK OF THE TAXES WE CAN PAY TO THE GOVT:  to pay the wages to the govt employees, give social services, of the commission we pay to our agents, the amount we pay our services.

And yet  we look at our performances:  dismal and poor for the first quarter.  Nagtitika ba tayo?  So far we have managed to deliver only 84 plots sales vs target of 4,800, collection of P25,000,0000 vs P44, 100,000!

Goals:

       To reach sales of P623,000,000 by 2018, 

       Plots        10,109
       PIS            5,940
       PMS             670
       CMCS          100  

         Total        16,900

     Collection of   220,000,000

       New Sales           73,000,000

       CTA               -   174,000,000


Reality/Background:

      1.  Actual sales achievement    84  vs  4,800/quarter   =       1.75%

      2.  Actual collection                P25,000,000/P41,000,000     60.97%

     3.  + Strength  -   Holy Gardens is a strong brand.  It denotes Holy Ness
         A beautiful and peaceful and Holy Place

    4. It could be part of community Icon:   a place for the dearly departed and
        the  living.   A place where we celebrate gathering with the living and the 
        dearly departed

   5.Very much a part of festivity and institution of the community:

      town plaza
      town hall
      fiesta celebration

WE CAN SUCCEED:

     1.  We have done this before:  we came so far to reach 35 years

     2.  We sold 350,000,000 last year

     3.  We invested in man power:   well paid managers/CMOS, better hiring rate

     4.  Because of persistence.   Persistence and determination alone are omnipotent

         This was the onlyh thought the motivation for Ray Kroc to build 3,500 stores
          at the tender age of 52 even as he experienced difficulties as paper cup
          and milk shake salesman

    5.  Opportunity opportunity opportunity

         Everywhere we see in the golden globe of Holy Gardens the opportunity to earn
         more commissions. Sell more plots, services and commissions.

        More cash flows to improve our services and our business to serve more customers
     
--
PAGSASANAY SA TAGUMPAY (Training for Success)




















SETTING THE STANDARDS IN INTERMENT SERVICE
Innovation creates more wealth and more customers


  Jorge U. Saguinsin

  Be a BIDDA now

  RRURAC   (Read, Reflect, Understand, Realize Act, Check)

   Please visit the following sites:

   









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