February 08, 2017

Sales strategies of FL

1.  They sell on the basis of :

      1.  Picture and rendering
      2.  Trust and confidence by customers and agents that they will finish the project

2.  Massive sales force;  300 to 500 is the magic number 

     1.  Continuous recruitment and training
     2.  Outright commission
     3.  Sales gimmicks and tarps
     4. The big launch

3.  Sales and price promotion  (get their fingers inside the door)

     1   No interest (zero interest always
     2.  The magic number is 30,000   MA of P500.00 6 months to pay
     3.  Anything above 500.00 it becomes 66 months to pay
     4.  2% for agents for spot cash
     5.  P300.00 for the agent for full dp/
    6.  Match the dp discount on the dp:

        10% discount on the dp for 10% dp
        20% discount on the dp for 20% dp

4.  Collection fee of 5% for collectors who are bonded and not salaried and motorized.

    Their top expense thus on jv is 20% on ME and 5% on collection

     Their arrearages is is at 5% only (agents do not usually collect)  bank to bank and credit collection sets you back by up to 7% but only 50% effectiveness

WHAT CAN WE ADOPT.  For pairing and reporting by  3ffb.
    
Jorge  U. Saguinsin


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2 comments:

  1. Great morning sir! Thank you for sharing these ideas unto us. If you will allow sir, The following are my suggestions:

    1. if FL offers no interest its better if we will decrease our interest rate on our installment basis vs their no interest for as low as 6-8% p.a?
    2. Continuous outright including lot aside from PMS/PIS & CMS for agents
    3. Discounts also for full down payment buyers at your agreeable percentage
    4. To hire collectors like FS(who are contractors & base on percentage only)


    Roshel C. De Guzman

    ReplyDelete
  2. Good day Sir!
    We may adopt the following if it will be approved:

    1. Outright commission for sellers (with complete attachments)
    2. Decreased interest rate (8-10% per annum)
    3. We may have Php1,000 per month 6 years to pay payment scheme

    Rocel CariƱo
    HGLUMP




    ReplyDelete

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