December 10, 2012

Sunday obligation for marketing

TO         :    All staff on Sunday duty

                  Attention:     HLCO, all CMO and marketing staff
                                      3ffb staff on duty

Background:   According to Carl Sewell, there is no Sunday holiday and holiday for all sales and marketing staff
                       Customer service oriented company looks proactively for customers rather than wait for them
                       Prospecting is an important and major activity of any company
                       A business is an entity that creates customer
                       Begin with the end in mind
                       Prospecting and sales life cycle

Some of the major processes/activities for staff with marketing obligation on Sunday

l.  Always have an objective:   l.  How many are to be closed
                                                2. Where is the area where to create awareness
                                                3.  Where to whom do we prospect?

2.  Some activities to consider

                                               l.  Massive leafletting (have 100 or so leaflets) bring promo for those who show interest
                                               2.  Saturation drive (in a district, barrio)
                                               3.  Create awareness in a place where there are many people:   in front of the church, market, mall, plaza;  bring candies and other things people like
                                               4.  Tenting at the site with balloon and public address system;   play nice music and make announcements
                                                5.  Participate in a tiangge or secure a booth in a mall.
                                                Be creative

Let us do this.

                      

--
Jorge Saguinsin
+632651420l
3f Fuentes Building, Angono, Rizal
Philippines

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2 comments:

  1. Great morning sir.

    Yes sir,i will do my duties and responsibilities as a marteking.We will also schedule during Sunday leafletting, and saturation to get more prospects.


    Css1 Liberty C. DelosSantos

    ReplyDelete
  2. Great morning sir. With regards to Sunday obligation for marketing, it is really important that we should focus on marketing specially during Sundays.

    Our marketing staff will schedule their leaf letting and saturation at barrios or from city proper(church, supermarket) to prospect. We've also discuss that during saturation we/marketing staff should be aware on places where there are many people to prospect.

    And in order to encourage people to talk with us or to be aware with what we've offering to them bringing something could attract them to focus on us also.

    Roshel F. Casillan
    SFC-Pangasinan

    ReplyDelete

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