1. What is CMS
2. Part of Vision statement for the next five years
3. Size of market:
Death rate: 0.005% x 100 million population
500,000 dead a year
4. Dead spend:
P50,000/per on the average
= P25,000,000,000
5. 70% is for funeral/memorial service
= 17.5B
6. SPLP captured P4 billion of that pie in 2014
7. Opportunities:
1. SSS benefits upped benefits up to P40,000 each in 2015 depending on the contribution
Paid out P7B in 2014
How are we seizing this opp.
2. LGU Damayan of up to 12 a year
8. Our vision
9. Objectives:
1. To sell ___________ units; to capture 70% of the memorial business
2. Mercy and compassion for the poor:
free casket and service for infants below 3 mos old
low end packages Zinnia and Daffodil
3. To be a one stop shop for memorialization
10 DWIFM - rewards for the staff and sellers:
10% com for the sellers (max)
5% for caller
P500 for referrer/finders
1% of the GP for the CMO paid out monthly
3% of the GP for the CSS paid out monthly
11. Business model:
PTM low end - with Zinnia and Daffodil the socy market
economy market - White Rose, Gladioli and Cattleya (wood)
D lux market Peace Lily Carnation Chrysanthemjum
Lux market Lotus, Zaffron, Gold orchid, Bouquet
12. How do we make money
1. servicing mortuary for Destiny (50% TF and %) and addendum
2. upgrading
3. at need (+ 20%)
13: Organization
CMO
CSS (two shifts) 24/7
embalmer (two shifts) driver
on call/out source
manang/mayda 1
attendants (4 for every interment) 4
flower arranger 3
14. Strategy
Unique interment
Superior customer service
Flowers
Themes:
15. EDS
16. Inputs
1. Manpower 7
CMO
CSS 2 (for 24/7)
Embalmer driver 2
On call/outsourced
mayda/manang - 1
escorts/attendants - 4
2. Machinery:
1. 1 Expi 2nd hand - P350,000
2. L300 or H100 700,000
3. Embalming equipment - 50,000
4. Casket 100,000
Total 1,200,000
3. Money: P30,000 revolving fund
4. Methods Process Flow
7. Throughput
1. Call
2. Issuance of trip ticket
3. Pick up
Use of gloves and body bags
4. Taking care of the remains:
Bathing
Embalming
Body repairs
Cosmetics
Clothing and shoes
5. Documentation
Prepaid: Addendum docs
At need: sales contract
For both: death certificate
CMS authorization with waiver especially for medico legal cases
6. Set up
Chapel viewing
1. Lighting
2. Curtain and themes
3. Chairs
Home viewing
Above plus tents (2) 2 tables, and 48 chairs
7. Amenities
Funeral packs
Water
Flowers: spray, corona and flower thems
8 Themes:
Tarps for low end
Garden for Economy
Flowers and other themes:
Bamboo, say Santa, Spider man (depending on the customer) sports, fiesta, party etc
9. Default services
Free pickup within 25 km radius
3 nights 4 days chapel viewing free for De Luxe (charges apply thereafter)
with family room at HGMPCMS chapels
Option: ac
7 nights 8 days free home viewing (charges apply thereafter
free water
free flowers (types and quantity depending on service)
Tarp (announcement and appreciation)
Free on line obits
Memory board
Memory display
Electronic tributes on last night
Dalaw paburol
Balloons
Sympathy call from 3ffb
10. Luxury amenities
Free van
More food
Band
11 Home viewing:
Mayda
Daily check up especially for home viewing
Flower replacement for high end
Cleaning the casket and equipment
12. The procession:
Prior: death certificate; burial permit
Payment of fees 2 days before
Must:
1. Uniformed escort
2. Convoy ribbon
3. Gate Pass
4. Tip top condition and maintenance of vehicle
5. Hand over to memorial park ISG
13. Products: and prices
At Need Pre Need
Sozy
Zinnia
Daffodil
Economy:
White Rose
Gladioli
Cattleya
De Luxe:(metal casket)
Peace Lily
Carnation
Chrysanthemum
Luxury
Lotus
Zaffron
Golden Orchid
Bouquet
14. Casket types
15. Pictures of caskets and name of service
16 Coordination and savings/discounts for IS and MS duplication
funeral pack
obits
tribute
balloons
17. Hello service
Giving of the memory board
Copy of the tribute if needed
9th day or 40th visit
:
CONFIDENTIALITY NOTICE/disclaimer: The information contained herein is strictly confidential in nature and is the property of Holy Gardens Group and intended only for the intended recipient and its reuse,reprinting or taking action other than the intended party is strictly prohibited. Holy Gardens assume no responsibility liability arising from such unauthorized use.
RRURAC: Read, Respond, Understand, Reflect, Apply and Check SBUS and their staff are obliged to vist the said site to comment. It is a way of having shared learning
BIDDA: BELIEVE INSPIRE DREAM DO ACHIEVE
Google.com+/HolyGardensGroup
Chapel Memorial Services give us additional income in each of us. With this, both the company and employee benefit.
ReplyDeleteMarjorie Miranda
Sales Admin Assistant
Chapel Memorial Services is an additional income to the company.With this service,both company and employee will benefit.
ReplyDeleteMarecho Conde
Others from 3ffb comments?
ReplyDeleteThe Chapel Memorial Services can give additional income not just to the company but also to the employee. It can also give benefit to our valued customer because of our one-stop-shop
ReplyDeleteRisa Certeza
AP Assistant