December 31, 2016

Discussion with SMD of Sympathy and chief of Sympathy

This post took the opportunity to have discussion with AVUS and Ms Mary Rose Jacinto regarding mortuary agreement

1.  They told us that in the current mortuary agreeemnt, they get only a fraction of the package prize as with Eternal.  They do however make money on upgrading.

We agreed to have them email to me the price package and casket so that we can make a mortuary agreeent and pricing accordingly.

AVUS suggested that there must be leeway for flexibility for pricing.  With too tight pricing, the business is transferred to the mortuary and that includes repeat sales

2.  The mortuary that are qualified for mortuary agreement with memorial plan atre category 3:

    1.   with memorial chapels
    2.  with embalming room
    3.  licensed embalmer.

    DFPI may have gone or into mortuary agreement with small time mortuary who are not in this category

3.  If we do business with Holy Gardens - Sympathy, our market coverage in Rizal and MM are:

      Angono, Binangonan, Taytay, Cainta Antipolo, Markina, Pasig and Mandaluyong

4. They are putting up chapels and crematorium in the following areas:

    San Pascual Batangas

     Polomolok Cotabato and

     Antipolo City at Holy Gardens  Valley

    AVUS vision matches mine and they are grabbing the funeral service as the opportunity.  They have trained some of their staff, made them take exams and now are licensed embalmer

   For Angono they make:

    P500,000 on crem

    P500,000 on caskets

   P2,000,000 on chapel use.  They charge P10,000 a ngiht for aircon with family room

5.  The casket that we have are too high for the packages.that we have envisioned

   eg.  they have senior Lizo for P100,000

         Our flexi qualifies for P200,000 package

         Their half glass is for their 30,000 package

     However they have imported metal casket from China which they use for rental 

6.  The cremation package:

    The cremation package they have is only for cremation:

   P28,000 cover the cost of cremation, the urn, and rental for metal imported casket. The rental is only for 20 to 30 uses only

7.  Training of CMS personnel

    They have modified their core values to include integrity and honesty and excellence.   The staff who connive with competitor or who makes money for himself is an abomination or who trains with us and then joins competitor is not to be tolerated.

   He prefers staff who are new and not from other mortuary.  He trains them well and farms them out only if fully trained.   So he is rather hesitant to train our staff


N . B.  Surprise surprise. Their biggest competitor here, Janzen still wants to do business with us
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