40 days and Dalaw Paburol as a regular CS/Marketing Event

TO      :   All CMOs

               CSS

Thru:     GM Madel

Subject:   Dalaw Paburol and 40 days as regular CS/Marketing Event

   "In order to create the future, you have to invent it."

Objectives:

1.  TO MAKE A DENT IN THE UNIVERSE OF BEREAVEMENT

2.   To make our services memorable in the community;

3.   To have an effective means of marketing/communicating to the prospects

Reality:

1.  We employ Soc Media and tarps to promote/create awareness for our products;  but WOM is an important marketing strategy.   We create apostles/disciples in the community to promote our product

2.  Between a calling card and P50.00 bill the prospect will get the P50.00 bill and remember the giver more;

3.  We use plenty on sales program, events etc but the one that really worked and will work are using the Filipino custom of dalaw paburol and 40 days.  (We limit this to 40 days.

Dalaw paburol:   A program to visit and give food stuff and other promo items to others who died who are not our customers

           Target:   Burol ng mga namatay na hindi natin customers (non customers)

           When:   In the week during working hours 

           Who:     CSS, CMO, other sales agent

           Why:   the house to house campaign and leafleting can be used as useless efforts and expenditures;

           How much/what:    Foodstuff:   pancit cookies etc coffee not to exceed P500.00 to be given to burol of non customers  (Source ME)

           Promo:  items -   playing cards, calling cards, mugs, drawstring bags to be given to families;   even brochures and leaflets

           How:    The css1 must obtain a list of the dead in the town from local registrar.  He/she will schedule the dalaw paburol.  The CMO will spearhead and take the initiative to do this.  Magsasama ng SE, SM and SD

          Ano pa:   pagpost sa FOFF ng libreng obituary

          40 days -  PAGDALAW SA IKA 40 DAYS NA PAGDIRIWANG NG NAMATAYAN AT NALIBING NASERVICEAN NATIN:   (Cremation, funeral service, interment service)

          BUDGET:   P1,000  para sa lahat:   food and gas.  Mas mahal ang pagkain dito.  1 bilao ng puto, o pansit etc. (Source ME)

          SINO:   customers mga naservicean natin sa plots, interment, cremation at CMCS

         Ano pa:   1.  Pagshow ulit ng tribute

                        2.  Video nang interment

                        3. Pakikupagkuwentuhan sa mga pamilya ng naulila

       Should you have questions, email call the undersigned.

       FOR COMPLIANCE

--

PAGSASANAY SA TAGUMPAY (Training for Success)

YOU MUST ACKNOWLEDGE RESPOND TO THIS EMAIL...

COMMUNICATIONS PERFORMANCE IMPACTS  THE PE    (which is basis for promotions)

SETTING THE STANDARDS IN INTERMENT SERVICE

Innovation creates more wealth and more customers

  Jorge U. Saguinsin

  Be a BIDDA now

  RRURAC   (Read, Reflect, Understand, Realize Act, Check)

   YOUR OFFICES ARE OBLIGED ORDERED TO UPDATE  THEIR POSTS AT

    THE FOLLOWING SITES: (they have been placed here for your easy reference)

   

   Free Obituaries for Friends of Holy Gardens

   Free Obits for Holy Gardens Customers

   Archives for Holy Gardens Tributes

   Birthdate and death date anniversaries of dearly departed

   Holy Gardens Rewards

   Patsikot/SUV Promo

Notice:   This email address is a private property of Holy Gardens Group and its contents are private and confidential.    Its contents and attachment  may not be copied nor forwarded to parties other than the ones intended to,  nor can the contents be used other than the original intent  You are advised to delete the message you received if in case it may have been wrongly sent to your good office