What: Price increase to cope up with TRAIN AND 6% INFLATION RATE
--
BUT TO BOOST UP SALES WITH 0 INTEREST
Objectives:
1 To generate additional cash flow for Malasiqui Calamba and Calapan
to be used for construction
Malasiqui P360,000.00
Calamba 700,000.00
Calapan 360,000.00
1,420,000.00
2. Sales Targets until November 30, 2018
Calamba average P700/month 3,000 plots
Malasiqui average of P600/month 2,000 plots
Calapan average of P600/month 2,000 plots
Total 7,000.00 plots
Reality:
1. Sales of only 60 plots for July; cash flow only of P9,000,000
We could be bankrupt soon
2. The 2018 incentive mechanics was miscommunicated, not communicated
and not executed.
Options:
1. Continue the current sales price list (with interest) but suffer low sales and cash flow.
2. Change to sell more
WTDN
1. Price increase of 6% across the board, but 0 interest, offset price decrease with price increase on prime super prime and premium plots, and GE
2. Relaunch said special offer by middle of September, start offering the promo plots, and making noise by middle August. Prepare a marketing plan. What do you call the campaign? Kailangan may t shirt...
Relaunch budget:
Malasiqui: P50,000
Calamba: 50,000
Calapan 15,000
3. Other things to do:
1. Verify inventory
2. Make price list on or before August 15, 2018
3. Submit marketing plan draft today, final by August 14, 2018
Applicable promos existing:
1. Patsikot for those who registered (+3%) of gross sales
2. Little prizes for achievers (those who did not register for patsikot)
+ 1% cash or in kind prize to those who sold 10 or more during the month based on gross
+ 2% cash or in kind prize for the sales agency that sold 100 or more
during the month
For 2018 incentives, we will retain CTA, and
cash discount for cash sales, and payment in full of balances subject
to qualifiers
4. Ensure that you have complete inputs requirements to make this proposal successful:
1. Manpower - agents, staff: css 1 and SFC and driver (for Malasiqui and Calamba and Calapan)
2. Inputs: computer, vehicles, vehicles, excel system for abstract (Joane), PRICE LIST (Joane)
Crosswind for Malasiqui
NV 350 for Calamba
Crosswind for Calapan
PREPARE PREPARE PREPARE
PAGSASANAY SA TAGUMPAY (Training for Success)
SETTING THE STANDARDS IN INTERMENT SERVICE
Innovation creates more wealth and more customers
Jorge U. Saguinsin
Be a BIDDA now
RRURAC (Read, Reflect, Understand, Realize Act, Check)
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