The starting point of all sales, even supply chain management, product plan, sales efforts is the customer
The customer is the KING. The CUSTOMER IS DIVINE.
So we must be always customer focused, not we or product, company focused
What do they want? We make sure our product and service fits their need their requirement
Does this product/service meet your need/satisfy/delight you?
Sometimes we are misguided. You have to sell because it is the sales target. Your career
hangs on it. So it becomes hard sell, forcing the product down the throat of the customer.
This is the eternal debate: Can you build a better mousetrap and the customers will troop to your
door? (Product or company orientation. This puts companies with big management ego at great risk for failure. Many do)
Not true anymore: the customer may not need this because there may be no more mouse, or better way to get rid of the mouse. (Customer centric)
YOU HAVE TO FIND OUT WHAT THE CUSTOMER WANTS AND NEED AND GIVE IT TO THEM TO BUILD A BETTER BUSINESS.
YOU HAVE TO KEEP ON REFINING YOUR BUSINESS AND YOUR SALES EFFORT SO THAT THEY CUSTOM FIT THE CUSTOMER WANTS AND NEEDS.
This is the eternal debate: Can you build a better mousetrap and the customers will troop to your
door? (Product or company orientation. This puts companies with big management ego at great risk for failure. Many do)
Not true anymore: the customer may not need this because there may be no more mouse, or better way to get rid of the mouse. (Customer centric)
YOU HAVE TO FIND OUT WHAT THE CUSTOMER WANTS AND NEED AND GIVE IT TO THEM TO BUILD A BETTER BUSINESS.
YOU HAVE TO KEEP ON REFINING YOUR BUSINESS AND YOUR SALES EFFORT SO THAT THEY CUSTOM FIT THE CUSTOMER WANTS AND NEEDS.
|
No comments:
Post a Comment
1. One of our beliefs is learning. It pays that you learn more to do more Just to survive you have to learn how forage in a forest or raise your food, catch prey
2. In order to discharge your job well, you have to learn your admin plan the process flow and standards.
3. To keep up with changes, you have to learn and read. There is no other way
4. signify that you have read by putting your name on this comment box. Every staff must: post the name on this comment box, or like, agree/will do. Your registering on this comment box is being graded under communication. Observe RRURAC: Read, Reflect, Understand, Realize (apply to reality) Apply, and Check (if it works)
You need to make __comments a month to qualify for promotion under our CCD
Read the posts on this site every AM talk. Many problems arise simply because people do not know what to do, because they did not read this site
We are making sure that you improve yourself, engage yourself in self improvement through this site...
Note: Only a member of this blog may post a comment.