September 22, 2018

How Effective is Your Sales Process?

It is important to understand that as we have discussed earlier, that the goal of  every enterprise is to
improve the process.  In sales that would be:

           1. How to increase the number of prospect
           2.  How to increase the success  rate of conversion from prospect to buyer from
                say 1% to say 20%

It takes some doing to find the right process and technique on how to be more efficient in the sales
process.  You need to have a system to run a jet plane autopilot.  And sometimes in landing situation
the autopilot may go into error and crash the plane

What does this article refer to?   Do you understand it?




You have to realize whether you’re in a team of 20 salespeople or selling on your own, there are two fundamentals that have to be right and they are your mind and a system you can follow.  Could you imagine flying an airplane without a system or process you could follow?  No, there’s no way you could. Same goes for your mind. Would you want fly on a plane piloted by a 2-year old?  No, they simply don’t have the mind to fly.  Same with sales — as big as getting the mind right is, an even bigger part is the getting the process right.
Your customers have changed far more than you realize, and worse yet, the sales process you’re using was built for a different era.  Back to my airplane analogy — the process you’re using was built for a Boeing 727, but you’re dealing in a world of Boeing 787s.  It is simply not going to work.
Fixing what’s broken and leveraging what works starts with first analyzing 2 key measurements. They are:
What is the % of leads that ultimately turn into customers?
How long does it take for a lead to become a customer?
Don’t overcomplicate things. When you know the answers to these two questions and you can answer the following five questions, you’ll then be able to determine the mechanics that will make your process work.
Why do customers buy from me?
Why do customers choose to not buy from me?
Where do my leads come from?
Who is my best customer and why?
What are the outcomes I provide my customers?
You can fix what’s broken and leverage what works in your prospecting process.  To find out more, be sure to sign up for the upcoming webinar at this link or by clicking the below image.

Jorge  U. Saguinsin


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