Holy Gardens Memorial Park Marketing Ideas and Innovation

To   :   MGB and GM

RE INCREASING SALES.

These are other options for us other than bulk sales marketing (you should be able to come out with your own new fresh ideas)  From the the freemium  of Chris Andersson)
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l.  Free interment -   We award free interments for @ l00th (excludes bone transfer) customer.  This translates to only l% discount but let us try to imagine the effect.


2.  Raffle for a free lot, 50% discount and 25% discount.

 (this applies to hard to sell lots and only up to l0% of total lots are subject to discount)

       Mechanics.
     
       l.    For office sales only, no commissions
      
       2,  To join, two options:   prospects make a lt reservation applicable as dp.

         a.   Once we are able to gather sufficient number of prospects (say of 60% of lots) the raffle is conducted.
         b.   As the customer makes dp, he draws the raffle stub.

      3.  Computation:

          5% of total lots sold as free is 5% of sales;
       
          5% of total lots sold at 50% discount is 2.5% of sales

          Our total expense for this will be only 7.5% of sales and will generate impact.

Please study this and make recommendation asap.   The bulk sales may be applicable just to Calamba or those with sufficient number of agents



Jorge U. Saguinsin