Communications Center for Holy Gardens: Owning the Segment New interment fees

July 26, 2011

Owning the Segment New interment fees

1. WHAT:

1. Adjustment on the P’s of interment.

2. Owning a particular segment in interment experience.

2. OBJECTIVES:

1. Cost recovery to reflect increase in the price of vault and other inputs to the interment.

2. To create memorable and liberating experience for the customers and their friends so that they will specify Holy Gardens in the future.

3. To comply with the expanded Senior Citizen Discount.

3. The following shall be the new schedule of Interment Fee for all SBU effective August 1, 2010 to December 31, 2010.

SBU	ECONOMY (OLD PRICE)	ECONOMY (NEW PRICE)	DE LUXE (OLD PRICE)	DE LUXE (NEW PRICE)	LUXURY
Pangasinan	P 11, 950.00	P 13,000.00	P 16,000.00	P 22,000.00	P 26,000.00
La Union	P 10, 950.00	P 13,000.00	P 16,500.00	P 21,500.00	P 26,000.00
Greenhills	P 10, 950.00	P 13,000.00	P 17,000.00	P 22,500.00	P 26,000.00
Oton	P 13, 000.00	P 11,000.00	P 16,000.00	P 20,500.00	P 25,000.00
Calapan	P 11,000.00	P 10,000.00	P 14,000.00	P 18,000.00	P 23,000.00

4. The program of implementation of increase for De Luxe and Luxury Interment will be as follows:

Annex A - Beginning on August 1, 2010 until December 1, 2010.

Annex B – January 1, 2011 to June 30, 2011

Annex C – July 1, 20100 to December 21, 2011

Should there be further increase in materials, any increase of price of materials > 5% shall be increased on a material per material basis. SRP shall be adjusted accordingly inspite of said schedule.

5. Senior Citizen who shall be interred is entitled to 20% discount. The photo copy of the Senior Citizen I.D. given the discount will be attached to t he Interment Authorization.

6. The surcharges shall be as follows:

Sunday Interments + 10%

Interment on Legal Holidays + 20%

7. Rush Interment + 40% (irrespective whether its Holiday or Sunday)

N.B.

Rush Interments are interments where notices are less than 72 hours prior to interment.

8. The minimum budget for the service items are as follows:

Refreshments P 1,000.00

Funeral Pack P 300.00

Memory Board P 300.00

Additional for Luxury Interment:

Tribute – P 3,000.00

Philstar Obit - P 2,000.0

9. For the ordinary interment, the following shall be the minimum:

1. Old motif

2. Old carpets

3. Old chairs (24 chairs)

4. Songs

5. Sound system (Konzert 500 watts)

6. You tube and Obituary in multiply

10. Owning the segment - the following shall be routine / ordinary experience for the customers for De Luxe interment:

1. Guest book

2. Memory display

3. Convoy / convoy ribbon

4. Gate pass

5. Ceremonies, prayer, speeches of the member of the family

11. Formal / uniform dress by ISG and CSS

1. The following are the segments we would like to own:

1. Electronic Tribute

2. Funeral packs

3. Refreshments

4. Memorialization

5. Memorabilia / Souvenir

12. Manner of presentation of interment fee options:

The De Luxe and Luxury shall be first mentioned to the customers especially if they are SC. The Economy interment shall be always presented as the last option. For all intents and purposes, the regular Interments are discounted interments already and can no longer be discounted for Senior Citizens.

13. For non Senior Citizens, ACMO/CMOs are authorized to give a maximum of 10% for luxury and deluxe interment.

14. INCENTIVES:

P 300.00 incentives will be given to the following:

CSS2 – 150.00

CSS1 - 100.00

CMO - 50.00

Ø for De Luxe interments (undiscounted) accepted by customers who are not Senior Citizen.

P 600.00 incentives will be given for the following:

CSS2 – 250.00

CSS1 – 200.00

CMO – 150.00

Ø for all Luxury interments who are not Senior Citizen and undiscounted.