HGLUMP Marketing Plan 5% down payment-ashcrypt

HOLY GARDENS LA UNION MEMORIAL PARK

MARKETING PLAN - ASHCRYPT

GOAL/OBJECTIVES

1. To increase sales in ash crypt by at least 20 units per month amounting to 1, 800, 000.00
2. To pay the monthly amortization of ash crypt coming from the sales of ash crypt not from operation.
3. To be able to put up crematorium in the future.

REALITY

Last April 2011 the ash crypts were installed here in La Union. But base on sales performance only 3 units of ash crypts were sold. Ahs crypt becomes part of slow moving products. Instead of having separate fund for the ash crypts in order to put up crematorium it becomes now a part of payables that needs to raise a budget coming from the operation. The down payment is quite high and customers can’t afford to give a spot down payment.

Options/Alternatives:

Plan A.1 Information dissemination to agents, existing customers and prospects.

        A.2 Leaf letting and saturation in every barangay.

        A.3 Sales presentation in every organizations and establishments.

        A. 4 Sending of proposals when delivery of documents.

        B. 5 Explain to the customer the MVP of Ashcrypt- “to be remembered when we die.”

        B. 6 Primary target market should be families with loved ones interred at public cemetery.

Plan B.1 setting up booth at site, City Plaza, or selected location in City proper.

        B.2 Announcement of promo after interment by the CSS.

        B.3 Ask referrals/sharing a link of free lots promotion at blogs/FB.

        B. 4 schedule of sales presentation to organizations.

       

        B. 6 Primary target market should be families with loved ones interred at public cemetery.

Analysis/Comparison:

HOLY GARDENS LA UNION MEMORIAL PARK	PUBLIC CEMETERY
1. with modern, affordable, convenient and imported ash crypts available	1. no available ash crypts; only apartments
2. Made of granite with aluminum internal frame. With lock and key.	2. no ashcrypts
3. a new and great way to remember loved ones	3. dull and not convenient remembering of loved ones.(itatapon na mga buto kapag matagal na nakalibing.)
4. first ever memorial park who offer ash crypts already with La Union area. And nearby provinces.

            Since Holy Gardens La Union Memorial Park is the first and only memorial park who offers ash crypts HGLUMP staff should work hard to sell. Customers coming from Ilocos Region and nearby provinces should be offered with these. One possible target market for ash crypts are those families with loved ones interred at public cemetery.

WHAT TO DO NEXT:

What: 5% down payment on ash crypts

When: effective August 27, 2011-December 2011

Who: Customers who will pay 5% down payment for ash crypts

Why: To increase sales in ash crypt

HOW:

5P’s of Marketing	WHAT	WHERE	WHO	TIMELINE
Product	Beautification of ash crypt area thru landscaping; planting of trees, plants and ground cover on the old chapel. Cleanliness and orderliness of ash crypt area Tiles of flooring Repair of ash crypt ceiling	Rose ash crypt area	Jobyl/GT	Starts September 1, 2011 Finished flooring Depends upon the availability of budget
Promo	Installation of tarpaulins for ash crypt 5% down payment Giving of leaflets and flyers Putting of tarpaulin at public cemetery to attract customers most especially to those who have loved ones who were interred there long before. Leafleting, saturation, sales presentation in different barangay and establishments Announcement through text, phone Visitation of agents and clients Posting through our social media Text blasts “ A new and great way to remember loved ones! Ash cypts are now available at Holy Gardens La Union Memorial Park. For detais please contact Ms. Jobyl Marie T. Villanueva at 607-8907 or 09224646921. Consolidate list of hglump customers who were working or migrated abroad then send them proposals. Or find them at social networks to get their present address or location. Proposals to families who have loved ones interred at public cemetery most especially those who have died long before.	Barangay of SFC, La Union and nearby towns	HGLUMP Staff	Tarpaulin already installed, some were also distributed to agents.
Placement	Sales agents and osc’s Marketing staff to promote the product Leafleting, saturation and visitation to agents and customers Sending investment proposals telemarketing using customer data base, existing clients
Price	5 % down payment Not applicable to any other promos. (like Loyalty discount, 5% DP, gadgets etc.) 3rd, 4th, 5ft level Php 30, 000.00 D/P: 2, 100.00 1 yr: 2, 660.00 2 yrs: 1, 520.00 3 yrs: 1, 171.66 4 yrs: 1, 021.25 1st, 2nd, 6th, 7th 27, 500.00 DP: 1, 975.00 1yr:2, 483.33 2yrs:1, 393.33	Rose Ashcrypt-HGLUMP	HGLUMP staff	Pricelist are already prepared
Process	Send letter to JV partner regarding the promo-5% DP on ash crypts Open to sales agents and office sales. Commission for agents will only be processed upon completion of 20% DP. Upon the 20 % documents will also be process at BPI office. Documents process only also when 20 % down payment is settled. In case of forfeiture or back out 50 % of the total amount paid is only refundable. Request letter including all the attachments like OR shall be submitted to HGMP office before the refund shall be process.	TACDI	MGB	August 27, 2011

Prepared by:                                         Noted by:                                                                                 Approved by:

Jobyl Marie T. Villanueva                     Melanie G. Bautista      /Editha V. Saato                                   JORGE U. SAGUINSIN

HGLUMP                                                                                                                                            Senior Managing Director