HGPMP Marketing Plan for Treasure Hunt

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HOLY GARDENS PANGASINAN MEMORIAL PARK

MARKETING PLAN - TREASURE HUNT

GOAL/OBJECTIVES

1. To increase sales of 20 lots per month amounting to 677,419.20.
2. To increase liquidity up to 135,000 per month since the required down payment is 20%.
3. To bring excitement and enjoyment to our PTM (female teachers).
4. To increase productivity of marketing staff and agents.

REALITY

Our competitor here in Pangasinan doesn’t offer any freebies to their buyers only the discounts upon getting a lot. So we come up with the free lots to bring good news and excitement in selling by agents and marketing and provide interest in buying by our prospects.

It is an opportunity for us to offer them an exciting promo emphasizing the power of Free that aside from owning a lot investment they have the chance to win free lots.

Options/Alternatives:

Plan A. Stay on what we usually do:

A.1 By information dissemination to agents, existing customers and prospects.

A.2 Leaf letting and saturation in every barangay.

A.3 Sales presentation in every organizations and establishments.

Plan B. Stepping forward:

B.1 Setting up booth at site, City Plaza, or selected location in City proper.

B.2 Announcement of promo after interment.

B.3 Ask referrals/sharing a link of free lots promotion at blogs/FB.

WTDN

4Ps	Money	Manpower	Methods	Timeline
Promotion Tarpaulin size 3x6 (3 pcs.) Tarpaulin size 2x1 (20 pcs.) Billboards (10ft x 19.50 ft.) Leaflets/flyers Pricelists Promo items	1,500.00 4,750.00 300.00 100.00 3,000.00	Brenn/Christine Brenn/EV Brenn/Christine Brenn/Christine MGB/EV	1. Printing of Tarpaulins and billboards. 2. Installation at the project site, office and selected locations in San Carlos 3. Risographing of leaflets 4. Coordinate with EV/MGB with regards to applicable tokens to be given.	Sept. 10,2011 All set,Sept.12 Sept. 15,2011 Sept. 12,2011 Sept. 10,2011 Sept. 15,2011
Placement Information dissemination of new promo to Agents and OSC’s thru visitation. Posting of tarpaulins in different sites in the city. Recruitment of 5 new agents weekly. Encouragement to prospects of having chances to win free lots if they will avail. Conduct sales presentation in different offices, schools and barangays. Leaf letting in different barangays and schools. Sending investment proposals. Text blast and telemarketing. Prospecting thru social media marketing. Visitation of prospects. Encourage them to avail lots and have the chance to win free lots. Conduct weekly meeting with active agents and delegate targets.	Incentives when sales target is reached 6,000.00 Award quarterly Est.3,000.00 for appliances	CMO CSS Agents/OSC’s	Text blast “Avail lot today and have the chance to win Free Lots @ Holy Gardens for more inquiries call/text: 0922 8061951/5312837 Visitation of existing customers, clients and agents. Bring/give promo items and special cakes/pastries Informing them of the new promos of Holy Gardens Sales presentation in different offices: Cenpelco – Sept. 23 Garcia Acctng Office – Sept. 26 VMU Nursing Dept. – Oct. 5 Sepnas school - Oct. 12 Leaf letting a. New public market every Saturday b. Public cemetery every Wed./Thurs. c. City Gym/proper d. Interment Saturation per Barangay and other catchments area: Dalaguiring, Urbiztondo, C-kiling, Guelew - Sept. 19-24 Pangoloan/Balaya, Mamarlao – Sept. 26-29 Brgy. Palaming, Pangalangan, Tandoc Oct. 3-7 Brgy. Magtaking, Turac Malay, Mapolopolo Basista Oct. 10-14 Use of social media marketing: Sharing a link in company’s FB and posting of promo in the wall of customers. Sending of investment proposals to different establishments: TGIR restaurant Vinluan Gowns and Catering Kevins restaurant Valerio Meatshop Sanchez & Sons printing press and others, Weekly meeting with agents, motivate them to sell the Lawn 7B Selling Strategies and Successful Selling by Cristina Susac Role playing with marketing staff How to Offer the Treasure Hunt promo 5 customer negative statement per day and how to neutralize Recruitment of active agents in Brgy. Caoayan Kiling, Buenglat, Mabalbalino and Brgy. Cobol	Started last Sept. 6, 2011 *every other day *Daily *Weekly *Daily/Weekly *By scheduling *Weekly *Weekly *By Scheduling *Weekly
Product 20 % down payment Applicable to Lawn 7B location only. Not applicable to any other promos. (like Loyalty discount, 5% DP, gadgets etc.)	Gasoline/2T 4,000	Brenn/Garden Tech	Maintenance of Lawn 7B free of tall grasses thru brush cutting Landscaping and planting of ground cover	Weekly
Price Regular lot 42,000.00 D/P: 9,000.00 1 yr: 3,100.00 2 yrs: 1,750.00 3 yrs: 1,333.33 4 yrs: 1,175.00 5 yrs: 1,085.00		SFC/CMO	Proper computation of price must be considered. Checking	Ready Sept. 1, 2011

Prepared by:

Brendalyn G. Garcia

HGPMP