HGPMP Marketing Plan for FOFF

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HOLY GARDENS PANGASINAN MEMORIAL PARK

MARKETING PLAN – FOFF

GOAL/OBJECTIVES

1. To develop branding by the use of social media marketing.
2. To generate additional 100 prospects per month.
3. To post 20 free obits per month.

REALITY

Last year the registered number of death in Civil Registry Office in San Carlos (Jan. –Dec. 2010) is 1,765 and our interment last year is only 146. It is shown that our percentage share in the market is only eight percent (8%). The remaining ninety two percent (92%) goes to the competitor and large number in public cemetery.

So we created a blog site of Free Online Obituaries for the non customers. The bottom line of this is to generate more prospects that eventually lead into sales. Thus increase our share of the pie this year.

Options/Alternatives:

PLAN A.

1. Obtaining first hand information of list of deceased from the City Health Office (CHO) if they cannot furnish a list it would be in the hospitals. If they still can’t provide the list then we will approach the Civil Registry office staff. And last option would be at the office of the Catholic Church.

2. Visitation of deceased and offering of FOFF after getting the information. Giving promo items to the family members such as playing cards and ball pens.

PLAN B.

Other alternative of getting the information would be from the funeral partners. List of deceased will be obtained from them and visitation afterwards.

WTDN

4Ps	Money	Manpower	Methods	Timeline
Promotion Tarpaulin size 1x2 (20 pcs.) Tarpaulin size 3x6 (3pcs.) Leaflets/flyers	640.00 864.00 300.00	Brenn/Christine MGB/EV Brenn/Christine	1. Printing of tarpaulins. 2. Installation at the project site, funeral offices and selected locations in San Carlos 3. Risographing of leaflets	Until Sept. 14, 2011 Done All set
Placement Getting the list of deceased from the: a. City Health Office, -b. Hospitals: PPH-Bolingit, Elguira Gen. Hospital, PDH-Pang. Doctor’s Hospital, BFDH – Blessed Family Doctor’s Hospital c. Civil Registry Office d. Catholic church e. Funeral partners: Padlan, Caguioa, L.R. Padlan, Aguila	1,000.00 tokens and gifts to be given	CSS/CMO	1. Discussion of FOFF promo and its benefits to CHO, hospital crews, CRO staff and funeral partners. 2. Make sure “may bitbit” 3. Obtaining the list of deceased in a daily or weekly basis. The ff. data must be complete and accurate: Name, Age, Birthday, Death date, Address, Place/Date of interment, Name of heirs/family members 4. Visitation of non customers: Introduce FOFF and its benefits Giving of tokens like playing cards, ball pen or funeral pack Acceptance and signing of documents terms & conditions Submission of necessary requirements: data, picture, death certificate 5. Input data/ posting of data in the Holy Gardens memorials. 6. Verification of data posted. Checking of spellings and accuracy of data.	Daily, starting Sept. 9, 2011 Scheduling weekly
Product Free Obituary online Video/Slide presentation of deceased online and hard copy	DSL bills: 1,500.00/per month	Jonathan / Brenn	Contacting Holy Gardens: thru call/visit. Accepting of terms and conditions and necessary requirements. Direct email posting Verification of data (s) Double checking	To be done in a daily basis
Price For funerals: Joining fee of P 500.00 in excess of five (5) obit monthly. For Non customers: Charge of P 200.00 for DE LUXE obituaries that includes basic information and 4Ls of the deceased. Video/Slide presentation will be charged according to time of presentation: 3 - 4 minutes (1 song) - P 400.00 5 - 7 minutes (2 songs) P 700.00 (FREE 1 copy of CD) FREE DE LUXE OBITUARY (Basic data plus the 4L) charged P 200.00 per copy	Photocopy of forms, list of prices and terms P 100.00	CSS/CMO SFC	Proper communications with the funeral and non customers must be considered. Strictly monitor the payments	Sept. 10, 2011 Upon payment of fees

Prepared by:

Brendalyn G. Garcia

HGPMP