HGPMP Marketing Plan for 5% Downpayment

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HOLY GARDENS PANGASINAN MEMORIAL PARK

MARKETING PLAN – 5% DOWN PAYMENT

GOAL/OBJECTIVES

1. To close 40 lots per month amounting to 1,354,838.40
2. To increase liquidity up to 108,000 per month.
3. To cater our PTM (female teachers).
4. To encourage marketing staff and agents to sell more this second semester.

REALITY

For the first semester we have launched the Pay lite 888 promo wherein our target is 100 units for the whole six (6) months. But only 45 lots generated. Although tarpaulins and billboard are being placed at site entrance as marketing collaterals and glossy leaflets are printed out, we have not achieved even half of the target. Maybe because of lack of active agents who promote the pay lite and marketing people sometimes lack of push to close the deal. We have lowered the price and yet achievement in sales is very low.

It seems a great loss for our prospects that do not avail the promo. It is a one-in- a-lifetime chance of lower price at Holy Gardens.

Last July, we have difficulty in selling due to lack of promo to offer to our prospective buyers. And it’s because of high down payment. So we propose for a bit lower down payment since competitors doesn’t launch new promo and as requested by some of our prospects and to cater the class A & B prospects.

Options/Alternatives:

Plan A. 1. Offering of other promos like 20% DP, loyalty discounts (5% for repeat sales) or Superior products with free gadgets.

Plan B. “Dagdagan ang Ingay” thru:

1. Setting up booth at site, City Plaza, or selected location in City proper.

2. Announcement of promo after interment.

3. Ask referrals/sharing a link of free lots promotion at blogs/FB.

4. Creating a voice over recording and playing it after interment and Nov. 1.

WTDN

4Ps	Money	Manpower	Methods	Timeline
Promotion Tarpaulin size 2x6 (60 pcs.) Billboards (10ft x 19.50 ft.) Leaflets/flyers Pricelists Promo items	4,224.00 4,750.00 300.00 100.00 3,000.00	Brenn/Christine MGB/EV Brenn/Christine Brenn/Christine MGB/EV	1. Printing of Tarpaulins and billboards. 2. Installation at the project site, office and selected locations in San Carlos 3. Risographing of leaflets 4. Remaining inventories shall apply	All set All set
Placement Information dissemination of new promo. Visitation of Agents and OSC’s. Recruitment of 5 new agents weekly. Conduct sales presentation in different offices, schools and barangays. Leaf letting in different barangays and schools. Sending investment proposals. Text blast and telemarketing. Prospecting thru social media marketing. Visitation of prospects with agents. Encourage them to conduct sales presentation with their own efforts. Conduct weekly meeting with active agents and delegate targets. Agents meeting	Incentives when sales target is reached 6,000.00 Award quarterly Est.3,000.00 for appliances	CMO/CSS Agents/OSC’s	Text blast to prospects and existing customers: “Good news! Holy Gardens now offers low, low down payment promo for only 2,700.00Php! For inquiries text/call 09228061951/5312837 Telemarketing * based on latest Digitel directory More awareness of promos to non customers. Mastery of product knowledge by marketing staff. Visitation of prospects: Bring promo items, cake/pastries/”dapat may bitbit” Update them on the latest promos of Holy Gardens Giving leaflets upon visitation. Sales presenta-tion in diff. offices: Cenpelco – Sept. 23 Garcia Acctng Office – Sept. 26 VMU Nursing Dept. – Oct. 5 Sepnas school - Oct. 12 Leaf letting: a. New public market every Saturday b. Public cemetery every Wed. /Thurs. c. City Gym/proper d. Interments Saturation in diff. brgys. Dalaguiring, Urbiztondo, C-kiling, Guelew - Sept. 19-24 Pangoloan/Balaya, Mamarlao – Sept. 26-29 Brgy. Palaming, Pangalangan, Tandoc Oct. 3-7 Brgy. Magtaking, Turac Malay, Mapolopolo Basista Oct. 10-14 Use of social media marketing Posting of promo in the wall of customers in FB for more awareness Sending of Investment proposal to Doctors, Attorneys, Dentists, and other businessmen and business owners Weekly meeting with agents, motivate them to sell Selling strategies, Sense of urgency and sence of loss List of most customer objections and How to Neutralize it. Role playing with marketing staff -How to offer the promo -How to handle objections -How to recruit agents -How to handle complains Recruitment of active agents in areas with less/no agents at all: Urbiztondo, Basista, Malasiqui, Brgy. Caoayan Kiling, Calobaoan, Nelintap, Buenglat, Mabalbalino and Brgy. Cobol	Daily Daily Weekly Daily Daily Weekly scheduling Starting Sept. 10, 2011 Scheduling weekly Daily Done Aug. 20, 2011
Product 5 % down payment Applicable to all developed locations. Not applicable to any other promos. (like Loyalty discount, 5% DP, gadgets etc.)	Gasoline/2T 10,000	Brenn/Garden Tech	Nice and clean appearance of park should be maintained. Landscaping and planting of ground cover. Planting of other ornamental plants showed to us. Proper work scheduling must be observed and supervise closely.	Weekly Daily Sept. 15,2011 Weekly
Price Regular lot 42,000.00 D/P: 2,700.00 1 yr: 3,681.25 2 yrs: 2,078.12 3 yrs: 1,583. 33 4 yrs: 1,395.31 5 yrs: 1,288.44		SFC/CMO	Proper computation of price must be considered. Checking	All set

Prepared by:

Brendalyn G. Garcia

HGPMP