September 17, 2011

HGLUMP Marketing Plan- FOFF


HOLY GARDENS LA UNION MEMORIAL PARK
MARKETING PLAN – FOFF (FREE OBITAURY FOR FRIENDS)


GOAL/OBJECTIVES:

  1. To generate prospects that will be converted to sale.
  2. To increase awareness about Holy Gardens Memorial by using obituaries online.
  3. To give excellent interment service even to our non-customers. To capture the interest of non-customers.
  4. To strengthen our partnership /relationship with funerals.
  5. Goodwill for HGLUMP


REALITY

            Despite of all the effort that we are doing in our interment services to attract buyers still the impact is very low.
Very low conversion of sales that we get from interments. We need to do something that will touch the emotion of our customers that will also lead us generate more prospects and sales. Thus, the implementation of this FOFF is very important.

Options/Alternatives:

Plan A.1. Visit places of La Union wherein there is wake to encourage the relatives to    
                 Avail our free obituaries.
        A.2 Announcement after interment by the CSS regarding free obit.
        A.3 Announcement during interment receptions.
        A. 4 coordination with funeral homes.

Plan B.1. Coordinate with hospitals, city health office to get list of dead persons daily. Giving of referral fees and calling cards to      
                Hospital attendants who are in charge of dead persons.
        B.2 Coordination with Churches staff regarding schedule of interments and posting of FOFF stickers
     

WHAT TO DO NEXT:
What: Free Obituaries for Friends
When: starting August 2011
Who: Non-customers of HGLUMP
Where: Holy Gardens Blogsites
Why: To generate leads and increase sales

HOW:

5P’S of
Marketing
What
Where
Who
Timeline
Product
  1. Beautification of memorial park thru landscaping; planting of trees, plants and ground cover.
  2. Authorization, details of the deceased

  1. List of dead persons from city registry, hospitals, health offices, funeral homes

  1. Posting at memorial blogsite (name, place of wake, age, etc)
HGMP Sites


HGPM blogs


Funeral homes, hospitals,registratrar


Holy gardens memorials blog site
Jobyl/GT


Jobyl/ Rocel


Leslie/Rocel



MGB
Daily


August 15- December 31, 2011

August 15-December 31, 2011


August 15-December 31
Promo
  1. Installation of 3 x6 tarpaulin 3 pcs at park entrance and office

  1. Installation of  2 x3 tarpaulin to different barangay of SFCLU

  1. Giving of leaflets and flyers

  1. Textblast

  1. Posting at social networking sites like blogs, fb and tweeter.

  1. Follow up contact persons at hospitals, city registrar, city health office, funeral homes
HGMP site

Per barangay
Jobyl/GT

Rocel/Leslie

All Marketing Staff




All marketing staff
September 12, 2011

September 12, 2011

Daily



Daily

Starts August 2011
Placement
  1. Recruitment of new osc and sales agents from hospitals, funeral homes, city health office, and civil registry, churches

  1. Giving referral fees to those who could refer a FOFF customer

  1. Coordination to bereaved families regarding free obit

  1. Announcement on ways how to post free obituaries online at Holy Gardens Memorials
Hospitals within SFCLU. Funeral homes, health offices, civil registry, churches
All marketing staff


All marketing staff


Leslie, Rocel

Price
Making of slide presentations if the customers wants deluxe obit or with video presentations. 200 for deluxe obituaries basic information and 4 L’s of the deceased
Video/slide presentation will be charge according to time of presentation
3-4 minutes (1 song)-Php 400.00
5-7 minutes (2 songs)-700.00
Free 1 copy of CD
Additional  copies of CD will be charge Php 200.00 per copy
HGMP
Rocel
Starts August 2011
Process
  1. CSS 1 & 2 will coordinate to city registry, hospitals, churches, city health office regarding list of dead persons.
  2. Filling up of request form for FOFF

  1. Explaining the terms and conditions of FOFF

  1. Screening and validation of information for posting

  1. Posting of obits at the blog (Holy Gardens Memorials)

Rocel/ Leslie


Jobyl/ Leslie/ Rocel

Jobyl/ Leslie/Rocel

Jobyl/ MGB

MGB

















 
Posted by at

2 comments:

  1. Melanie BautistaSeptember 19, 2011 at 4:58 PM

    Hi Jobyl,

    FOFF is just a one way to increase our prospects and eventually leads to more sales.

    One way to increase our market share.

    Pls indicate in your objectives ilan ang magegenerate na benta out of prospects na makukuha natin.

    ReplyDelete
  2. Holy Gardens La UnionSeptember 21, 2011 at 8:06 AM

    Yes mam, indicate ko po kung ialn ang magegenerate na benta out of prospects na makukuha.

    Jobyl Marie T. Villanueva
    HGLUMP

    ReplyDelete

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