Business Models for Holy Gardens Chapel Memorial Services

This is the business model for the chapel memorial chapel and part of the Business Plan that will be part of the approvals

1.  What is a business model?

It is a dashboard summary of the elements of the business:  the front side:  PTM (Primary Target Market) and customer link, the middle (the Main Value Proposition) and the support side:   partners, and key resources and activities.  It answers the question:  how is the business run and how does it make money

     Business Model of Chapel Memorial Services

1. Main Value proposition:   Unforgettable memorial services at prices every Juan can afford

      Features:

      1.  Lady drivers;

      2.  Funeral pack

      3.  Memory themes (for set ups)

      4.  Service within 25 km radius

      5.  Assistance with SSS GSIS death certificate

      6.  Tributes

      7.  Memory board

      8.  Memory display

      9.  15 days embalming

     10.  Aayusan papaliguan (care for the dead)

     11.  Free one wreath up to 50t package;  2 wreaths between 5lt to 95t

             Fresh flowers for packages beyond P100t

     12,  Karuwahe use for  package of P80t up

     13.   Expi and flower car across the board

      14.  Quality caskets with exquisite lining

      15.  Free tarp announcement and thank you

       16   Free on line obits

Others special:

       1.  Bands

       2.  Live singers

       3.  Caterers

2.  PTM

     Indigents    -    Service at P12t plus assistance from help desk, from Mun Funeral assistance

    Infant  -  free casket for ages 1 to 2 years old

    New -    30 to 70t market

    Customers of Holy Gardens Memorial Plan

    Customers of Holy Gardens Memorial Park who have plots and need services

3.  Links:

     Agents of the Chapel Memorial Chapels

     Agents of Holy Gardens Memorial Park and Memorial Plan

     Office of the Civil Registrar

     Office of the Catholic church

     ICU nurse

     Morgue

4.  Customer bond:

    Superior customer service to the family

    Social Media

    Birthday and Anniversary greeting

    Special services required

5.  Partners:

Embalmers

Ataol makers of San Vicente Sto Tomas Pampanga

Vehicle Makers

Flowers

Barangay officials/tanod/hagad

Other memorial parks with chapel (for possible JV)

Other chapels for possible JV

Bands musicians and singers

Health workers and PNP/NBI

6.  Key resources and activities:

     Resources:

    Holy Gardens Chapel

    Vehicles

    Karuwahe

    Casket

    Other equipment:   viewing equipment, casket rack, embalming table  The total cost is P1,100t

Key Activities:    

     Pick up

     Set up

     Cleaning, embalming beautifying and dressing the body

     Vehicle operations and maintenance

     Recruiting, maintaining and training staff for superior customer service

Costs:    Casket    1/10 and 1/8 of the SRP;   40% other costs:  embalming, fuel, depreciation, labor, for the freebies

GP:   30% of the SRP for the low end 50% for the high end.

The karuwahe can be rented out at P10t to P15t per use.

How is the Senior Citizen Discount managed?

At need is 20% or higher to embed the SC discount; or quote that the price is all ready discounted;

The 25t to P35t package should be quoted as net of discount

Always mention the highest price first;   The price list and the names are on separate cover.

Home viewing and chapel viewing shall be same:  home viewing entails transport of many things and gasoline expenses.  However when we run short of chapels we can

Please ask the JV partner if they want to invest in the chapel memorial service otherwise they get only the share for chapel use;  their share of the net income is proportionate to their investment net of expenses.

 

Jorge  S

The Holy Gardens Group - "THE MEMORIAL EXPERTS"

Please reply.    CCD 2.27