February 17, 2013

On zero sales performance of Oton and La Union on Valentine's day

TO         :  VT
                 AC

Thru       :  MC/Brenn

I could not hide my disappointment when I was given the following explanation yesterday for 0 performance of Oton and La Union;  La Union continues to irritate me with its mystery texter.

Oton:    MV is offering a low DP of only _______ for its MP

LUMP:  FL is offering O interest and O DP

Here are y comments which I discussed on the phone"

l  Pricing is not our main value proposition:   uniqueness and great interment experience are.

2.  If they believe in this, they were the ones who were convinced;  the competitors closed and convinced our staff - how sad and pitiful!

3.  The alibis reflected lack of faith in the company, our products, and in the ability of the staff.  Can we have our staff whom we support with their daily bread be faithful and loyal to us?

4.  We are investing heavily in both parks:   HGLUMP chapel completion<running into millions> and HGOMP backfilling (running into millions too>

5.  We cant allow the competitors to dictate, control our destiny;   we seize the day and face competition with courage...We fight and defeat them

6.  When customers object, you must know how to neutralize and leverage the objection to their advantage:

How do you neutralize the FL located in San Juan, some 20 km away, and subject to frequent landslides.

How about the Iloilo MV company that is preselling?  Ours is existing and can serve the public.

(Assignment to HGLUMP and HGOMP  Let your css submit a written memo on how to neutralize the MVP of the competition.

JUS

--
Jorge Saguinsin

A SPECIAL PLACE WHERE OUR LOVED ONES ARE REMEMBERED IN A VERY SPECIAL WAY

holygardensgroup.blogspot.com

holygardensgriefsharing.blogspot.com

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