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l. Free
l. Free interment
> 4% of total interment shall be awarded free; those who have been interred will get a refund
> this means @ every 25 interments shall be free; we shall firm up the number and sequence of those who have been interred.
> excluded from the count: pis and senior citizen beneficiary.
> we will make the award once we completed the master list.
> this office shall designate after a draw lot, which is the sequence in the SBU. Thus if we pick up 4; the winning free interment shall be 4, 29, 54, 79, l04 etc.
> we try the duration for only 20ll
2. FOFF - this is a continuing free service
3. Free lots.
> those in designated plots shall be eligible for this. Only those who make the 20% d/p. 5% of the total plots shall be FREE.
>those who get cash discounts and other freebies are not counted.
>a master list of those who bought shall be maintained tightly and strictly
> every 20th lot shall be free.
> this office shall draw lots which shall be number sequence of the free., Thus if we draw 7, the sequence shall be 7, 27, 47, 67, 87, l07.
> duration shall be until such time that the lots in/ the block/ quadrant are sold out.
4. 5% d/p.
5. Bone transfer promo.
6. Free obituary to existing customers;
7. Senior citizen discount
ROUTINE:
l. Leafletting
2. Promo items during saturation/prospecting
3. Billboards and tarpaulin
4. Use of social media: twitter, blogging, facebook liking.
5. Email, textblast via sun, txatll l5
6. Excellent customer service
IN THE WORKS VERY SOON:
l. Free ipad and iphone for niche, ge and je purchase.
2. Use of LED LCD to create awarenesss.
l. Free
l. Free interment
> 4% of total interment shall be awarded free; those who have been interred will get a refund
> this means @ every 25 interments shall be free; we shall firm up the number and sequence of those who have been interred.
> excluded from the count: pis and senior citizen beneficiary.
> we will make the award once we completed the master list.
> this office shall designate after a draw lot, which is the sequence in the SBU. Thus if we pick up 4; the winning free interment shall be 4, 29, 54, 79, l04 etc.
> we try the duration for only 20ll
2. FOFF - this is a continuing free service
3. Free lots.
> those in designated plots shall be eligible for this. Only those who make the 20% d/p. 5% of the total plots shall be FREE.
>those who get cash discounts and other freebies are not counted.
>a master list of those who bought shall be maintained tightly and strictly
> every 20th lot shall be free.
> this office shall draw lots which shall be number sequence of the free., Thus if we draw 7, the sequence shall be 7, 27, 47, 67, 87, l07.
> duration shall be until such time that the lots in/ the block/ quadrant are sold out.
4. 5% d/p.
5. Bone transfer promo.
6. Free obituary to existing customers;
7. Senior citizen discount
ROUTINE:
l. Leafletting
2. Promo items during saturation/prospecting
3. Billboards and tarpaulin
4. Use of social media: twitter, blogging, facebook liking.
5. Email, textblast via sun, txatll l5
6. Excellent customer service
IN THE WORKS VERY SOON:
l. Free ipad and iphone for niche, ge and je purchase.
2. Use of LED LCD to create awarenesss.
This is a great idea for us to market our products and services thus emphasizing the "power of free". An advantage to our customers and our way to express our gratitude for their continuous patronage.
ReplyDeleteBut this will only be effective if we know how to COMMUNICATE it to our customers.
We cannot able to deliver it if it's not clear to us. So I will take necessary actions to clarify everything that is not clear to me, I will ask MGB for some clarification and supervision. We will create awareness through marketing inputs: leaf letting, social media, text blast, tarpaulin etc.
We will then start the counting on interments and prepare the master list.
I have already canvassed the LED sign and I'm about to prepare the PDCA.
Brenn Garcia
HGPMP
Very great idea to increase our sales. Through this we can further increase our positioning in the market. We can increase our prospects and customers through the "power of free". But this can only be possible if we understands and communicate this clearly to our customers.
ReplyDeleteAll things that is not clear to me regarding this marketing plan will be coordinated to MGB for clarifications and deeper understanding so that i could also communicate this clearly to all the marketing staff of hglump.
Awareness of customers regarding this shall be broaden through leafleting, social media, textblasts, tarpaulins, etc. We will also start summarizing the interment masterlist and update it regularly so that it could be very easy for us to monitor all qualified clients.
Jobyl Marie T. Villanueva
HGLUMP
We should have value delivery and definitely value capturing on this plans. We use the power of free that will lead for more customers/prospects and customer. I will have intensive communication of this marketing plan with regards to implementation and results. OTAC on marketing collateral must be check and monitor.
ReplyDeleteWe already conducted telecon about the plans but still need role playing at pagtatawag para maipaliwanag ng maayos and see to it na ito ay clear sa bawat isa.
Plans without action is like a voyage without a ship. We are enjoined to promote and spread this wonderful offerings to our customers.
ReplyDeleteHardwork, Enthusiasm, Attitude, Perseverance (HEAP. with this, success is in our hands.
Aireen
HGCMP
Aireen,
ReplyDeleteBe specific. Ano gagawin ngayon?
Lani, ano action plans. Smart comments please!!
Jorge
Ano mga ambition natin sa bawat programa??
ReplyDelete1. For the 5% down payment
ReplyDeleteLa Union will generate 30 lots monthly.
Pangasinan will generate 40 lots monthly.
Greenhills will generate 35 lots monthly
Calapan will generate 25 lots monthly
Oton will generate30 lots monthly
2. FOFF
FOOF will help us to generate Class A prospects at least 30 per SBU per month.
3. FREE LOTS
Additional 10 lots per month per SBU (minimum) to generate from treasure hunt.
This objectives are very possible to achieve by Hardwork and focus on our purpose WHY we should sell and why customers will buy our memorial lots.
Thanks.
Editha G. Vital